A Facebook/Instagram boost is a post to your feed that you can apply money to in order to boost it to an audience of your choosing. The boost is where we designate specifics such as the Location, Target Audience, and personal information about the audience you want to see your Boosted Post. Organic posting is no longer a way to reach more on Facebook and Instagram. We live in a pay-to-play world, so if you use one of these channels, we recommend boosting posts on your page. This will help expand your reach and capture the attention of more people. This will result in more sales for your business.