SEO Expectations Vs Reality
Without a thorough understanding of SEO, it’s common for local business owners to have misconceptions or unrealistic expectations of how it will generate traffic to their website. We’re here to debunk the myths and misconceptions of local SEO and provide you with the realities of them.
SEO What Is It? A Beginner’s Guide
Are you just getting started with SEO and asking yourself, “SEO, what is it?” You’re in the correct spot! Discover what every small business owner or digital marketer needs to know about SEO by reading below. What Is SEO, and How Does It Work? Search engine optimization, or SEO, is a collection of techniques to […]
5 Clever Ways to Re-Purpose Your Old Blog Content
There is no doubt that marketers have a lot on their plates. When trying to come up with new and exciting topics for your writing, you may experience writer’s block. Given these challenges, you are constantly looking for ways to streamline your workflow without sacrificing content quality or reliability. The good news is that re-purposing […]
Running A Christmas Facebook Campaign
Creating a Christmas Facebook campaign that generates revenue is easier than it sounds. The effectiveness of your social media initiatives can be significantly increased by putting a few tried-and-true concepts into practice. There are two reasons why Facebook holiday campaigns are crucial. First and foremost, everyone enjoys receiving and giving presents. It would help if […]
5 Ways To Use Offers, Discounts, And Coupons Online To Generate More Sales
Sale incentives like coupons and discounts have always been successful. Offering deals on select goods may boost sales for any store, whether online or at a mall- it’s as easy as that. Discounts become problematic because you cannot maintain them long-term, and only a sustainable marketing strategy will generate more sales. No online retailer wants promotions […]
Aliado Rebrand Story
November 1, 2022 Webworks and YourSocialStrategy.com Merge to Create Aliado Marketing Group Written by Stephanie Reid Press Release November 1, 2022 Kingston, Ontario – One family and two companies joined together to create an agency that provides marketing services to businesses across North America. Webworks (2017) and YourSocialStrategy.com (2016) were two businesses that provided the […]
The Goals Behind Our New Brand
The Goals Behind Our Rebrand Written on October 24, 2022 by Stephanie Reid If you’ve been following me, you know what I’ve been educating myself on this past year – marketing! Before the merge, my mindset about the messaging to our followers had changed. I had a new focus. I want to provide all the […]
The Story Behind Our New Company Colours
The Story Behind Our New Company Colours Written on October 21, 2022, by Stephanie Reid A new company with a new name. Why not introduce some new company colours in our rebrand? If you’ve been following me, you know I love to learn. I read many books and have learned a lot from other influencers […]
What Does Submitting my Site Map to Google Do?
Google Search Console is a Google service (free to use) that enables you to submit your website to Google, discover issues on your website, and measure important data like clicks and impressions. There are two primary reasons to submit a site map to Google. When you are taking your website live. When you make substantial […]
Why Your Business Needs Company Branding
October 17, 2022 Why Your Business Needs Company Branding Written by Stephanie Reid Chances are you got into your line of work because you care a ton about a service you’re offering, a product you’re selling, or an issue you’re solving. Your brand helps people understand more about who you are, which is an important […]
What Are The Pros And Cons Of Using Popup Banners?
What Are The Pros And Cons Of Using Popup Banners? Written by Stephanie Reid October 15, 2022 Most landing page pop-ups are designed to make the visitor feel at ease. Popup banners, for instance, allow for directly answering a specific query. In addition to convincing a visitor to take the action you want, such tools […]
The Story Behind Our New Company Name
The Story Behind Our New Company Name Written on October 14, 2022 by Stephanie Reid When the team decided a rebrand was needed, we thought a new company name should also be in the mix. Why A New Company Name Was Needed It’s no doubt that Webworks had more website customers. “Web” is in the […]
The Story Behind the Rebrand of Webworks and YourSocialStrategy.com
The Story Behind the Rebrand of Webworks & YourSocialStrategy.com Written on October 7, 2022, by Stephanie Reid There is a lot behind the scenes that many probably are not aware of with Webworks and YourSocialStrategy. Two companies offering the same services in Kingston, Ontario. What many of you may not realize is we are family. […]
How Does Instagram Boost Work?
Have you made an incredible Instagram post or Reel that you want more people to see? Do you want more people to comment on your recent posts? Try the Instagram boost feature. You should start promoting your posts and reels if you answer “yes” to either of these questions. Instagram post promotion (also known as […]
Instagram Boosting Vs. Advertising
Instagram Boosting Vs. Advertising Written on October 2, 2022 by Stephanie Reid Instagram has grown incredibly popular recently and is currently the most used and engaged platform available to customers. So, marketers now utilize Instagram to communicate and interact with their followers more. Small and big companies alike might gain a lift from using Instagram. […]
What is an Engagement Rate and How is it Calculated?
Roughly 13,000,000 hours per day are spent on social media by people all over the world. There is a lot of interaction to measure when 4.62 billion people, or more than 59% of all people, use various channels daily for an average of two hours and 27 minutes. However, the engagement rate is far more […]
Clicks vs. Impressions – What’s the Difference?
Clicks vs. Impressions – What’s the Difference? Written on September 20, 2022 by Stephanie Reid The constant Internet changes can be perplexing, even for seasoned internet marketers. Most people who manage a company’s web presence understand the distinction between a Pay-Per-Click strategy and an organic optimization campaign. A lesser percentage of those people understand the […]
Why Everyone Needs Smile Cookies
Why Everyone Needs Smile Cookies Written on September 19, 2022 by Stephanie Reid Smile Cookies – YUM – the only week of the year where I don’t feel guilty for eating them. September 19-25 is Smile Cookie Week, only available in Kingston at Tim Horton’s locations. This year, my family and I were lucky enough […]
Digital Advertising at the 2022 Agentpalooza!
Digital Advertising at the 2022 Agentpalooza! Written by Ryan Maybee September 16, 2022 When it comes to presentations, there’s nothing to set the nerves at ease than hearing the expression “relaxed atmosphere.” When our sales lead, Dave Hart and I arrived at the new L&A Mutual building in Napanee, we were pleasantly surprised by the […]
Forever Gala 2023
Forever Gala 2023 Written on September 13, 2022 by Stephanie Reid I have been fortunate enough to attend this event several times. Pre-Covid and this year. The Forever Gala is an event to help raise money for the Kingston Animal Rescue. The Kingston Animal Rescue is about helping animals in Kingston that have no home. […]
Marketing for Your Small Business
Marketing for Your Small Business Written on September 6, 2022, by Stephanie Reid Starting a business is a complex undertaking that demands significant time and effort. However, regardless of the quality of your product or service, no one will be aware of your business until you promote it. Marketing is crucial to building your branding […]
How Does Facebook Boost Work?
Many marketers on Facebook have a common complaint that their posts aren’t getting sufficient visibility. This is where Facebook Boost comes in. You can promote an existing post from a company page by paying to “boost” it as an advertisement on Facebook. Using Facebook’s Boost Posts, you can make your content visible to people who […]
Google Ads: What Are Google Ads and How Do They Work?
Google Ads (AdWords) is among the leading online advertising networks, allowing companies to reach clients worldwide and expand. Through this PPC network, marketers pay Google to send their advertisements to users interested in their products or services based on keyword searches, country, and device type. What are Google Ads? Where Are Google Ads Displayed? […]
Increase Website Traffic Using Google AdWords
The fact that you’ve got a business website is fantastic! Do you get a reasonable amount of visitors? Regardless of your response, chances are that you’d like more. Businesses will rarely ever say no to boosting traffic to their website. Ultimately, the more traffic you have, the more potential customers you have. This is where […]
Case Study: Eminence Massage Therapy Social Media Strategy
SOCIAL MEDIA CASE STUDY: EMINENCE MASSAGE THERAPY A New Business on a Mission When Eminence Message Therapy reached out to us, they were just starting their business and knew they needed to have a presence on social media. “I have been friends with the owner, Mike, for a long time so he […]
The Importance of Images on Your Website
The Importance Of Images On Your Website Written on August 3, 2022 by Stephanie Reid Your website’s images have a greater role than just making a design appear attractive. Your business may acquire much more traffic and hence conversions, such as purchases or inquiries if you leverage them correctly. Four key reasons why images are […]
SEO Strategies Every Business Should Consider
Quality websites and a thorough understanding of your target audience’s search terms will no longer suffice in 2022. It would be best if you were sure that your message resonates with your audience in this digital age, where more than half of the world’s population has Internet access. You’ll need comprehensive online marketing and SEO […]
6 Ways to Increase Your PPC Conversion Rate
July 27, 2022 6 Ways to Increase Your PPC Conversion Rate? Written by Stephanie Reid PPC conversion rate is the percentage of your traffic from PPC ads that convert to customers. So if you generate 200 clicks per month from PPC ads and 20 of those visitors become customers, your conversion rate is 10%. PPC, […]
How Often Should You Be Posting on Social Media?
July 26, 2022 How Often Should I Be Posting on Social Media? Written by Stephanie Reid I would say there is no limit to how many times you are posting on social media, but when doing so, there are a couple of things to consider. Here are some tips when posting to your social media […]
Content Ideas For Your Business
July 26, 2022 Content Ideas For Your Business Written by Stephanie Reid If you’re a business that is stuck on content ideas, here are a bunch of ideas for you to use in your marketing. Content Ideas How you started your business Your mission Products/services you offer and the benefits How to use your product […]
How to Respond to Fake Reviews
July 26, 2022 How to Respond to Fake Reviews Written by Stephanie Reid You notice a weird review on your business profile and are unsure what to think. Is it real? Am I getting spammed with fake reviews? This article provides you with some tips on how to tell if the review on your business […]
How Will Video Marketing Help with SEO?
You are always trying to improve your search presence. You probably already have a great plan like the best keywords and good content. You may also have delved into video marketing. The next step is to leverage all of your hard work into video SEO to increase your rankings even further. Keywords Just like when […]
Taking a Stance with our Kingston Community
To the Kingston Community, In light of the recent reports involving a prominent business owner within our city, we felt it necessary to voice our position on this story and how it affects our business, our ethics, and the clients we represent. In January 2022, YourSocialStrategy was excited to begin the process of merging our business […]
Direct Mail Marketing: How To Avoid Becoming “Junk Mail”
Direct Mail Marketing: How To Avoid Becoming “Junk Mail” Written on July 12, 2022 by Stephanie Reid Direct mail is a great way to spread the word about your product or service which should lead to referrals and sales. The problem can be that your marketing efforts are considered junk mail and are discarded quickly, […]
How to Protect Your Brand From Identity Theft Online
Most people spend quite a lot of time, effort, and money on creating a brand, only for others to just outright copy some of their ideas and essentially piggyback off their success. This can certainly be a frustrating situation regardless of what part of the process you’re in with regard to building your brand. Are […]
Is Remarketing Right for Your Business?
The world of digital marketing is so diverse these days that terms like remarketing seem to be popping up every other day to describe a new technique that is being used to promote your business to potential clients. Remarketing is the practice of sending target ads to users who have already been in contact with […]
5 Signs You’re Ready to Outsource to a Marketing Company
June 29, 2022 5 Signs Your Business is Ready to Outsource to a Marketing Company Written by Shelby Stone You’re on the fence about whether or not you should keep your marketing in-house or make a move and hire a marketing company. If this sounds like you, here are five reasons you might want to […]
How Do I Remove a Google Review?
July 26, 2022 How Do I Remove a Google Review? Written by Stephanie Reid The only way to remove a Google review is if it violates Google’s policies. Make sure to read their policies to ensure you can remove the review from your business profile. If it does not violate, the first thing you need to […]
Display vs. Search Network Advertising: What’s the Difference?
April 1, 2022 Display vs. Search Network Advertising: What’s the Difference? Written by Shelby Stone Display vs. Search Network Advertising are both options when it comes to advertising on Google, also known as pay-per-click (PPC) advertising. If you are already doing search engine optimization, or are considering it, PPC is highly recommended to also do […]
Weekend Wellness Program
Weekend Wellness Program Written on June 2, 2022 by Stephanie Reid The Webworks and YourSocial Strategy team came together to take part in the Weekend Wellness Program. This is an initiative put on by Lionhearts that helps families who could use some extra food as there is not enough in their homes for their families. […]
Tips for Creating Email Newsletters People Will Actually Read
Today’s digital age means that businesses need to have an online presence. This presence is not just through social media, but it also includes other means of communication, like e-mail. A newsletter offers users insightful information and can build a loyal audience. You might be wondering: how do I create a good newsletter that people […]
How Will Hiding Likes Affect Influencer Marketing?
Instagram announced last year that it was hiding likes. While people can still like the content on the platform, they cannot see how many people liked that post. Times are changing in social media marketing. In the past, likes and comments were the way to track virality and popularity. However, these metrics overlooked quality. Now, […]
What Makes a Good Content Writer?
What Makes a Good Content Writer? Written on May 31, 2022 by Stephanie Reid Nowadays, having an online presence is of the utmost importance for a business to continue to grow and thrive. With this online presence, comes online content, which allows audiences to build a trusting relationship with your brand and continue to come […]
Is Google Or Microsoft Better for Email?
Is Google or Microsoft Better for Email? Written on May 31, 2022 by Stephanie Reid The two main e-mail platforms nowadays are Google and Microsoft. While Google has Gmail, Microsoft has Outlook. Each e-mail platform has its features that can make going through e-mails, searching, organizing, and answering e-mails quicker and easier. Depending on your […]
A Walk to Raise Money For KidsInclusive
A Walk to Raise Money for KidsInclusive Written on May 4, 2022 by Stephanie Reid Some of you may know my story of when my twins were born. They were born at 27 weeks, weighing 1.8lbs and 2.1lbs. When the girls were released from the hospital we had to follow all sorts of doctors and […]
Case Study: A Social Media Success!
Some insight into our client, St. Vincent de Paul Society of Kingston: Why they chose us to do their social media marketing and how we turned their strategy into a successful one. How We Increased St. Vincent de Paul Society of Kingston’s Following [ The Challenge The goal for St. Vincent de Paul Society […]
How Do Businesses Compete With Amazon?
How Do Businesses Compete with Amazon? Written on April 13, 2022 by Stephanie Reid Amazon is an immense business nowadays. The company is taking over most online sales, making it very difficult for smaller businesses to find and establish their place in the market. Although it can seem impossible to compete with Amazon, a few […]
What Can You Learn From Your Bounce Rate?
Nowadays, every business needs to have a well-designed website. However, it can be overwhelming to understand everything that goes into analyzing how your site is doing. Bounce rate allows you to understand if users are entering your website and leaving without consuming much of your content. Usually, a high bounce rate means that you need […]
Instagram Checklist
Instagram Checklist Written on April 13, 2022 by Stephanie Reid In today’s day and age, every business needs to have an online presence. Instagram is one of the most important social media platforms to invest in since it allows customers to engage among themselves and feel like they are a part of a community surrounding […]
Do Facebook Ads Actually Work?
If you want to have a successful business, an online presence is of the utmost importance. Furthermore, running ads on social media can help you reach a wider audience or a specific segment that you would not be able to organically. Facebook is one of the best social media platforms with many users that are […]
Email Subject Lines That Actually Get Opened
April 1, 2022 Email Subject Lines That Actually Get Opened Written by Shelby Stone Does your inbox often feel like an overflowing abyss that you can never quite catch up on? You’re not alone. More than 293 billion emails are sent daily, but only 21.33% of those are opened. Yeah! You read that right. And […]
Why You Should Create Blogs Over Content on Your Website Page
March 31, 2022 Why You Should Create Blogs Over Content on Your Website Written by Stephanie Reid You have a website and are now trying to decide if you want to start blogging or simply add more content to pages within your website. In this article, we break down why writing blogs over content is […]
How Does the Google Ads Auction Work?
March 30, 2022 How Does the Google Ads Auction Work? Written by Shelby Stone Each time a user searches for something on Google, the search engine conducts a real-time auction that involves every advertiser’s account with a keyword matching your search query. Three main factors in the ad auction determine which ads appear and in […]
How to Get a Perfect Score on Google PageSpeed Insights
April 1, 2022 How to Get a Perfect Score on Google PageSpeed Insights Written by Stephanie Reid How frustrated do you get when you visit a website and have to wait for the page to load? Frustrating, isn’t it?! So how would your visitors feel if your website didn’t load quickly? Frustrated. The page load […]
Showing Support for Ukraine
Showing Support For Ukraine Written on March 14, 2022 by Stephanie Reid We’re just getting out of these restrictions with the COVID-19 pandemic and now a war?! This seriously saddens me so much. I know wars have happened and maybe it’s with social media it makes it that much more heartwrenching. We see all the […]
Website Case Study: BDK Foam Insulation
BDK Foam Insulation Striving towards incredible customer service, timely installations, the very best installers, and competitive rates. 01 The Client BDK provides residential and commercial foam insulation in the Kingston, Brockville, and Belleville areas and as far as Toronto and Ottawa. From new home construction to cold rooms, cottages, and more there is no job […]
When Should I Use a Login/Registration Page?
Examples of a Login/Register Page Below you can find a few examples of when you can use a login page on your website. If any of these can apply to you, it’s always a good idea to provide functionality on your website to better the experience for your visitors or staff. Memberships If your business […]
Effective Ways to Really Engage with Your Online Community
There are several compelling reasons to start an internet community. You might wish to meet people with similar interests, discover new things or learn from others. Businesses these days often use online communities to connect with customers and get feedback. Whatever the reason, creating a community is the easiest step; the hard part is to […]
Organic vs. Paid SEO – Which is Best?
Organic vs. Paid SEO, Which is Best? Written on March 7, 2022 by Stephanie Reid SEO stands for “search engine optimization,” and is basically the process of improving a website in order to increase its visibility. For instance, when somebody searches Google or Bing for services or products similar to yours, your business will be […]
The Death of the Third-Party Cookie
The Death of the Third-Party Cookie Written on March 7, 2022 by Stephanie Reid Cookies have been used for many years by companies to help them track visitors to their websites. They are also used to help improve the experience of those visitors, as well as to collect data that helps the right audience see […]
The Coldest Night of the Year
The Coldest Night of the Year Written on February 28, 2022 by Stephanie Reid It’s now 2022 and I have decided a goal of mine is to take part in more community events. Not only a goal for myself but for my team as well. That’s why when I was asked to take part in […]
Avoid Black Hat Strategies for SEO
You must’ve seen websites with tons of shady backlinks shooting up in the SERPs. This is possible by using a few risky and unethical SEO strategies. And that’s why a lot of stuff floating around the web brings no value to users but still manages to get ranked well. Though these strategies manage to get […]
7 Mistakes New Advertisers Make with Facebook Ads
Are you new to Facebook Advertising? If so, you’re in for a treat – and a few surprises. Facebook has huge potential to grow your customer base, but it can be tricky to navigate through hundreds of features and tools while creating ad campaigns. Over the decade, Facebook has evolved into the ultimate marketing powerhouse, […]
Why Your Business Needs Search Engine Optimization
Why Your Business Needs Search Engine Optimization Written on February 8, 2022 by Stephanie Reid Through the use of Search Engine Optimization or mostly known as SEO, you can increase the visibility of your business website in search engine results. When it comes to determining which keywords and phrases your target audience uses when searching […]
6 Reasons to do Video Content Marketing
6 Reasons to do Video Content Marketing Written on February 8, 2022 by Stephanie Reid Video content marketing is the process of utilizing video content to boost a brand’s internet presence. While videos are frequently uploaded to YouTube or other social media platforms, they can also be used in webinars, courses, live videos, or self-hosted […]
Common eCommerce Plugins for WordPress
Common eCommerce Plugins for WordPress If you’re looking to build an eCommerce store using the WordPress platform, this article is for you. We are going to outline some of the common plugins when it comes to using an eCommerce website. You want to make sure you choose eCommerce plugins that make sense for your business […]
5 LinkedIn Tips, That Work!
LinkedIn has become one of the best ways to build your brand profile, increase traffic flow, generate quality customers, build a connection to others, and so much more. Having a well-established marketing strategy can help you put your brand out there, reach more people and build relationships with potential prospects. To help you get […]
Get Your Small Business Off the Ground
So you’ve decided to bid adieu to your mind-numbing nine-to-five job and plunge headfirst into the daunting, but equally exhilarating world of entrepreneurship. You’re not alone. Whatever reason you’ve decided to become an entrepreneur – you simply want to pursue your passion, you like the flexibility self-employment can offer, you want to be your own […]
Why You Need to Hire a Professional Writer for Your Business
Why You Need to Hire a Professional Writer for Your Business Running your business in the digital age means one thing: a massive amount of writing. Just think about it for a second: there are social media posts, blogs, e-newsletters, website content…we could go on and on. That is why hiring a professional writer is […]
Website Case Study: Chic Closet Co.
Chic Closet Co. Bringing fun, chic styles to your closet. 2021 – Present 01 The Client Chic Closet Co. begin with 3 sisters having a love for clothing. They offer fashionable clothing of all kinds. As the season’s change, so should wardrobes. These girls know how to shop and wanted to offer all their chic […]
Best SEO tips in 2023
Are you not getting much traffic on your website? The reason you might have little traffic to your website could be the cause of poor or lack of SEO. Let’s face it; if you’re not on the first page of Google’s results, then your website isn’t being seen by anyone. According to Search engine journal […]
Designing Your Logo
Designing Your Logo Written on January 18, 2022 by Stephanie Reid A logo is what makes a brand instantly recognizable. Think of how easily today’s consumers can identify popular logos on the shelves and in the media. Professional designers will ensure your logo is easily identifiable while representing your company. We consider colours, photography, tone […]
Why You Need An SSL Certificate
Why You Need an SSL Certificate Written by Stephanie Reid January 12, 2022 So you’ve registered your domain name, input your company’s products/services, and figured out your site design. Now what? It’s time to put a Secure Sockets Layer – also known as an SSL certificate – in place. Wondering if your business actually needs […]
Planning Your Social Content: Hints & Tips
Planning Your Social Content: Hints & Tips Written by Stephanie Reid on December 27th, 2021. Not everyone is a marketing guru, not even the most gifted entrepreneurs can sometimes easily figure out how to market their products and services. There is truly an entire science on its own and there are many proven tips and […]
Why Blogging Can Help Improve Your SEO
Most business owners understand the importance of proper search engine optimization (SEO). However, Google is always changing its algorithms to throw off those trying to “cheat the system.” The team here at Webworks will work with you to ensure when you are blogging, you are effectively boosting your website’s SEO.
Announcement: Webworks Merges With YourSocialStrategy.com
Announcement: Webworks Merges With YourSocialStrategy.com Written on December 30, 2021. Webworks is pleased to announce that as of January 1st, 2022, we have merged with another company, YourSocialStrategy.com. YourSocialStrategy.com has been in business since 2016 but has worked in this space since 1997 so provides great experience and expertise.This is a merger of two highly compatible […]
Digital Marketing Trends for 2022 That You Need to Know
In the previous few years, digital marketing has had to adapt significantly to the rising challenges of the world of marketing and advertising. The fast-paced, globalized marketing environment can make marketing efforts a true headache and it does not help that the world of digital marketing keeps changing and evolving at such a rapid pace […]
5 Clever Ways to Re-Purpose your Old Blog Content
If you are in love with your beloved blog posts like us and truly give a lot of time, effort, and energy into delivering the best and most engaging and informative pieces, then we are sure you have come to the sad realization that over time they end up getting piled up and buried under […]
How to Keep Up with your Marketing Strategy over the Holidays
How to Keep Up with your Marketing Strategy over the Holidays Written by Stephanie Reid on December 16, 2021 Holidays are always a hectic time, no matter which industry you are working in, it does not come easy even for Santa himself. This is an especially challenging time for marketing gurus because it advances many […]
How to Successfully Market Your New Website
How to Successfully Market a New Website Marketing a new website may be challenging in the wonderful world of the internet. You will need to attract and retain a steady stream of users, and to do that, you may want to consider a combination of traditional and digital approaches. Which Social Platforms are Best Before […]
Top Buzzwords You Will Hear If You Are New to Social Media
Social media is a world of its own. It is perfectly normal for us to be absolutely unaware or oblivious to terms such as memes, hashtags, or stories. If you decide to tip your toes into the world of entrepreneurship, it is inevitable to come across social media. Sooner or later, you will have to […]
How to Build a Social Strategy For Your Business
Building a social media strategy is paramount. Your product can be a killer, ground-breaking one, but if you don’t have any kind of social media presence, it is no good. Why do we stress the importance of having a social strategy? It is easy. Because people are using online social platforms 24/7. You can get […]
Why a Mobile Responsive Website is Important
Why a Mobile Responsive Website is Important I cannot believe the number of websites I come across that are not mobile responsive. This means your website is not user-friendly for visitors visiting your website. Those businesses are creating such a bad experience for their customers and chances are they will look elsewhere. What is Mobile […]
Why Case Studies Are Important
Why Case Studies Are Important Have you been considering creating some case studies but are not sure if you should or where to even begin? We are going to help you understand why case studies can be beneficial when it comes to sales and marketing for your business. Having really good case studies allows you […]
7 Steps When Launching a Website
7 Steps When Launching a Website Launching a website doesn’t need to be difficult however, there are a few important things to pay attention to if you want to enhance your brand and build customer loyalty. I have provided you with 7 steps when launching a website you cannot ignore. PROOFREAD YOUR CONTENT BEFORE LAUNCHING […]
The Do’s and Don’ts of Customer Service
The Do’s and Don’ts of Customer Service Written on September 21, 2021. I’m sure you can recall a time when you’ve received excellent customer service. Whether it was the cashier who was extra kind or the hotel staff who went above and beyond, we’ve all experienced it. Unfortunately, though, the bad customer service is […]
Why You Should Keep Your Website Design Fresh
Why You Should Keep Your Website Design Fresh Written on September 23, 2021 What is the first thing a user sees when they click on your domain name? Your website. You want to make sure you are giving your audience a reason to stay on your website and browse. Here are 6 reasons you should […]
What is a Vector Logo?
What is a Vector Logo? Written by Stephanie Reid A logo is a visual representation of your company’s brand, which makes it one of the most important pieces that should be included in all marketing. Every business needs one and it needs to be in vector format. I bet not many know what a vector […]
Social Media or SEO – How do I decide which is best for me and my business?
It is time to start planning for your next marketing campaign and you need to decide the best way to proceed. The two basic choices are SEO and social media. To begin, let’s define each process. Social Media Social media (Facebook, LinkedIn, tweets, pins) in online marketing is building your brand recognition by creating groups […]
Boosting vs. Advertising on Facebook
April 1, 2022 How is Facebook Boosting Different Than Facebook Advertising? Written by Stephanie Reid According to the help section within Facebook, “While boosting a post is still considered an ad, Facebook ads are created through Ads Manager and offer more advanced customization solutions. There are many advertising objectives to help you reach your specific […]
Will Video Slow Down My Website?
April 1, 2022 Will Video Slow Down My Website? Written by Shelby Stone This all depends on how the video is used on your website if there is any other functionality on your page, and how well your overall website is optimized. In this article, we will break down things you should be looking at […]
World Kindness Day
World Kindness Day “In a world where you can be anything… be kind.” – Caroline Flack World Kindness Day is November 13th… the purpose of this day is to go out of your way to show kindness to others. Of course, there is a magnitude of ways to be kind. We hope you participate and […]
How Yoast Helps with SEO
How Yoast Helps with SEO Yoast SEO is a highly recommended plugin when using a WordPress website. According to the Yoast website, “Yoast SEO makes sure your site meets the highest technical SEO standards. It also gives you the tools to optimize your content for SEO and overall readability.” How to Use Yoast SEO in […]
How to Find the Best SEO Keywords
How to Find the Best SEO Keywords Have you ever wondered how you are to know what content to write to help with your rankings on search engines, like Google and Bing? Hi, Stephanie here, and I am going to help you understand how I learned about how to research SEO keywords without having any […]
How I Learned Marketing Tips Through TikTok
How I Learned Marketing Tips Through TikTok Written by Stephanie Reid I feel I was pretty late to the game when it came to looking at my first Tiktok video. Let me tell you, I was laughing so hard and quickly became addicted. For anyone that knows me, knows I am not shy. Doing TikTok […]
Creating a Web Page Using Keywords
Creating a Web Page Using Keywords Assuming you have done your keyword research, I want to show you how to take those keywords and phrases and use them throughout your Web page. Let’s use an example of a blog we created called How to Find the Best SEO Keywords. Upon doing our research, these are […]
Why Content Marketing is Important
July 26, 2022 Why Content Marketing is Important Written by Stephanie Reid Content marketing plays a crucial role in getting your website ranked at the top of the search engines. It is important to make your content relevant to your page, keeping it fresh, etc… Google likes to see updates made. Content Marketing Includes Using […]
Is Advertising on Google or Bing Better?
Is Advertising on Google or Bing Better? It’s not uncommon to immediately think of Google when it comes to the online world. I know if I am searching for anything I go to Google. But, did you know Bing is owned by Microsoft, which also owns Yahoo and AOL? When you advertise on one, you […]
Strategize for the Perfect Domain
How to Strategize for the Perfect Domain When it comes time to find a domain name for your website, you need to have a good domain strategy in place. According to Small Business Trends, “The purpose of a domain name strategy is to proactively protect your brand online by reducing the chance for others to […]
Domain Name vs. Website
Domain Name vs. Website To some, there is confusion between a domain and website. We find when trying to get information on a domain name this results in us sometimes getting sent the information for the website instead. In this article, we explain the difference between the two. What is a Website? Think of a […]
Common Plugins for Any Business
Common Plugins For Any Business Using WordPress You’re new to WordPress and looking to launch a new website, but you’re not sure what plugins to even start with. WordPress is a great platform to build a website on. In this article, we are going to break down the common plugins to include on your website. […]
Common Plugins for Hair Salons & Spas
Common Plugins For Hair Salons & Spas You own a hair salon or spa and are looking to launch a new website. Or, maybe you’ve been in your space for quite some time and are ready to make the move on a new or refreshed website design. WordPress is a great platform to build a […]
Common Plugins for Property Management
Common Plugins For Property Management You’re new to property management and looking to launch a new website. Or, maybe you’ve been in the space for quite some time and are ready to make the move on a new or refreshed website design. WordPress is a great platform to build a website on and in this […]
Common Plugins for Restaurants
Common Plugins For Restaurants You own a restaurant and looking to launch a new website. Or, maybe you’ve been in the food industry for quite some time and are ready to make the move on a new or refreshed website design. WordPress is a great platform to build a website on and in this article, […]
Common Plugins for Real Estate
Common Plugins For Real Estate You’re new to real estate and looking to launch a new website. Or, maybe you’ve been in real estate for quite some time and are ready to make the move on a new or refreshed website design. WordPress is a great platform to build a website on and in this […]
Why You Should Use Social Media for Your Business
Why You Should Use Social Media For Your Business Written on September 9, 2021. How many of you use social media today? If you do not, you’re missing out on opportunities to connect with your audience. Some choose not to use it personally but do it for their business as they understand the importance of […]
Why Web Design is Important for Business
Why Web Design is Important for Business Written on September 17, 2021 Nowadays, with all of the resources online and free options, it seems like building a website yourself is the way to go. But is it really? We understand each business has its own reasoning behind why they choose to do it themselves but […]
SEO Why Is It Important?
I am sure that you have heard of SEO, If you have not, the acronym stands for search engine optimization. This is a feature that allows you to improve organic traffic to your website. So SEO why is it important? You might be wondering why your business’s website is not getting that much traffic even […]
5 Reasons Why Small Businesses Should Use Google Ads
If you have a business nowadays you know that having an online presence is of the utmost importance. Nowadays, it is through search engines that potential customers will find out about you. Google reaches a big audience worldwide and using Google ads should be a top priority for any business that wants to be successful […]
Case Study: Absolutely Polished Cleaning Service
Absolutely Polished Cleaning Service Professional, Insured & Reliable. 2021 – Present 01 The Client A new generation of cleaning and restoration concepts. Absolutely polished cleaning services has become one of the leading cleaning companies in Kingston over the passed four years. With hospital back round cleaning, Owner operator, Ally Levesque started this business as a […]
What Thanksgiving is All About
What Thanksgiving is All About Written on October 9, 2021. Thanksgiving weekend is here… where did the summer go? It’s been a tough couple of years for everyone.. especially our local small businesses. We wanted to speak about what we can all be doing to make this season a little brighter for small businesses and […]
What Are the Pros and Cons of Social Media Advertising?
What Are the Pros and Cons of Social Media Advertising? Written on September 28, 2021. Social media hasn’t been around very long, but platforms like Facebook, Instagram, and Twitter have seen exponential growth in recent years. With a combined total of over 4 billion users, it’s no wonder why SNS, social networking site, advertising has […]
5 Powerful Email Marketing Tips You Need to Know
Never listen to someone who tells you that email marketing is dead. On the contrary, email marketing is one of many powerful tools in a business’s toolbox. If utilized correctly, it can produce positive results at reasonable costs. Email marketing, however, isn’t easy. Often it is done poorly by people who don’t know the subtle […]
How to Reduce Your Google Ads CPC
In order to be competitive, you need to find ways to lower your Google Ads CPC. Our team at Your Social Strategy is going to break down a few ways to help you do precisely that with six ways to reduce your Google Ads CPC. What is Google Ads CPC? CPC stands for Cost-Per-Click and […]
Why Your Content Strategy Must Include Blogging
“Blog” Four simple letters with the power to attract an immense number of consumers. Designing a content marketing strategy and eliminating the crucial ingredient of blogging will make everything worthless. The customer of today thrives for knowledge and a little insight into the business itself through a well-written and well-developed blog. Besides, expertly written content […]
What is Keyword Research?
Digital marketing revolves around the idea of finding and implementing the right words to optimize your business on search results. Therefore building an impactful SEO Campaign starts with keyword research. Learn more from our team at Your Social Strategy here. The right keywords can change your entire marketing outcome because they not only steer a […]
Are Outdated Instagram Followers Hurting Your Engagement Rate?
Instagram is undoubtedly one of the most popular apps all around the world and making your content visible on such an overcrowded platform can be an overwhelming task. Since the changes in the Algorithm of the platform in 2016, from reverse-chronological to curated content things have become quite messy. Businesses that want to reach a […]
10 Social Media Metrics to Track
Nowadays, brands of any industry need to have a social media presence. After all, it is with this presence that customers can relate to the brand and build a relationship that will lead to them returning to purchase more from you and tell their friends about you. Social media can be an overwhelming part of […]
Targeted Advertising and Why You Should be Using It
As the digital era progresses, so did advertising. Advertisers have adapted to our digital habits by remembering what we open, read or buy online. After this, they use the information they have to suggest to us things similar to those we like and trying to sell them to us. It may sound strange, but this […]
Top 10 Blog Writing Tips
If you are a blogger, then you know the importance of providing quality content to your audience. When you provide quality content, you are rewarded by your audience in many ways. Not only that, but you can also build a stable and strong relationship with your audience, your articles will be shared on their social […]
Ways To Increase Your Organic Facebook Reach And Grow Your Audience
Facebook is still one of the most popular social media platforms. It has over two billion monthly active users and a wide reach all over the world. Almost everyone has a Facebook profile and most businesses promote their products on this platform. If you want to reach a large audience, this is the best network […]
How to Increase Sales Using Facebook Ads
Facebook advertisements are a great way to boost sales. Nowadays, most people are often scrolling through this social platform and do not even notice that they are being exposed to ads over and over again. Facebook allows your business to create a wide variety of ads and even focus on very specific audiences. This gives […]
How to Humanize Your Brand on Social Media
Nowadays, for your business to prosper you need to have a social media presence. However, many businesses end up having profiles that too corporate and feel like there is a real person running them. Luckily, there are some simple ways to help your social media team smoothly run your socials and still connect with customers […]
10 Powerful Instagram Marketing Tips that Work
Nowadays, having an online presence is paramount to any business out there. Instagram, for instance, is a great platform to use as a marketing tool to promote your brand. However, there are some things to consider when posting on the platform for you to get the most out of it. Our team at YourSocialStrategy.com is […]
Why Consistency is the Key to Successful Branding
Nowadays, the internet has made it possible for any size of business to get boosted by the click of a button. However, in order to stay relevant in the digital age, you need to make sure that your brand is consistent online, in person, and internally. Consistency is extremely important when building your brand since […]
How to Respond to Positive and Negative Reviews
How to Respond to Positive and Negative Reviews Written by Stephanie Reid Online reviews are critical to the success of a local business, with 93% of consumers saying online reviews impact their purchasing decisions, and that the minimum rating they’ll engage with is 3.3 stars (Podium). Responding to online reviews is another critical piece in […]
Five Reasons Why You Should Use Google AdWords for Your Business
Ever wondered if Google AdWords would make sense for you and your business? You’ve come to the right place, as we’ve collected five reasons it’s a worthy investment.
Why Videos are Important for Social Media Marketing
Videos are an engaging marketing tool to help you be more personable with your audience. The social media world can be overwhelming, but, if you want a successful business, you need to have a presence on social media. Where do you start? How long should a video be? Why should you start creating content in […]
How Can I Increase My Conversions for Google Ads?
Google Adwords lets you reach an audience through two types of networks. By using Google Ads, you can increase your traffic and conversion rates as long as you set up your ads properly. There are a few different metrics that measure a Google Ad’s success. The ad campaign needs to be properly set up so […]
7 Ways to Succeed with Instagram as a Business
Nowadays, owning a business is not just selling your products to people face to face. A business has to have an online presence, which will help keep clients and make new ones. When looking specifically at Instagram, it can be overwhelming to figure out how to attract clients and keep the ones you already have. […]
How to Use Frequently Asked Questions to Boost Your SEO Game
Frequently asked question pages, also known as FAQ, are a great way to help your customers if they have any basic questions about your business. The questions will also ease the workload of the online customer service, and they can answer more specific questions that customers might have. But have you thought about making your […]
Full Bellies | Full Hearts
Full Bellies | Full Hearts Being part of Kingston means being part of an exclusive club… you get to experience the beauty of the city daily, and take in the sites only Kingstonians are lucky enough to see unless of course, you’re a tourist. In this blog post, we are going to explore some local establishments that are […]
How You Can Support Local During COVID
We started off the new year in complete lockdown with most of our beloved small businesses closed or with limited access and services. Now, we find ourselves trying to see the light at the end of this tunnel and wondering what is going to happen to the City we love. What about our favourite restaurants […]
Instagram’s New Video Feed
Instagram’s New Video Feed Instagram’s New Video Feed has combined IGTV and feed videos into a single format that they are calling Instagram Video. Don’t worry. It is still easy to upload videos the same way you have done in the past, by using the camera roll, clicking on the plus (+) sign in the […]
The Perfect Facebook Business Page Setup: Process Explained
“Follow us on Facebook.” How often this is displayed. If you want to increase the presence of your business, this is a social media opportunity, but is it difficult? Our team at YourSocialStrategy.com will walk you through the steps below. Create a Facebook Business Page In Facebook “Create a Page”. This will give you some […]
Key KPI’s to Monitor for SEO
Key Performance Indicator (KPI) is a measurement designed to see how well a company is meeting its goals, specifically in regard to a campaign or strategic endeavor, like an advertising promotion. KPIs must be quantifiable (countable). So, you embarked on an SEO program and now you need to see if you are successful. The question […]
A Beginner’s Guide to Email Marketing
Email marketing is one of the oldest digital marketing strategies used today. It is still very popular because it is effective. Emails take you directly to a customer’s inbox, which increases the chances of your marketing material grabbing their attention. Setting up an email marketing campaign is a straightforward process but you still need to […]
4 New Family Traditions You Can Use This Christmas with Technology
Technology has transformed how we communicate with people. It has proven especially beneficial this year as the pandemic has forced everyone to stay indoors or practice social distancing. Christmas is a time to come together and celebrate with loved ones. You can use modern technology to stay in touch during the holiday season instead of […]
Ways To Increase Your Organic Facebook Reach And Grow Your Audience
Facebook is still one of the most popular social media platforms. It has over two billion monthly active users and a wide reach all over the world. Almost everyone has a Facebook profile and most businesses promote their products on this platform. If you want to reach a large audience, this is the best network […]
Ways to Boost Your Engagement on Instagram
Maintaining a good engagement rate on Instagram is one of the most essential aspects of growing your account. This is why every major Instagrammer and social media marketer focuses solely on it. Your presence on Instagram might fluctuate from time to time due to changes in its algorithm, making it challenging to maintain. However, there […]
Beginners Guide to SEO
The world of SEO (search engine optimization) is complex and constantly evolving. But the basics aren’t tough to understand and having some starter knowledge of it can go a long way in making a difference in how you plan your online presence and digital marketing strategy. There is no magic formula that will suddenly catapult […]
How To Engage Your Twitter Followers
Twitter is a vital tool for building your online community. It’s a great way to reach wider audiences. Being consistent with your tweets and posting engaging content on your Twitter handle is a great way to forge relationships with like-minded people. Tips To Follow for Engaging Twitter Followers: Here are some tips on how to […]
Instagram Hashtag Etiquette
Hashtags may seem mysterious, but they aren’t at all. They are a good way of categorizing posts into specific topics and linking to related content. While many people are intrigued by hashtagging, not many know how the instagram hashtag etiquette needs to be followed while using Instagram hashtags. Once you have created visually engaging, beautiful, […]
5 Simple Ideas to Improve your SEO
When it comes to having the right kind of Search Engine Optimization for your website, there are different aspects you need to keep in view. Many people overlook the importance of SEO on the main landing pages of their website. If you are selling any services or products and want to market those well, you […]
Why Facebook is King for Advertising?
Facebook is a giant in the social media world. It has more than 2 billion monthly active users, a worldwide reach, and a demographic that spans almost every age-group. Some believe that Facebook isn’t as popular or influential as it used to be, but marketing research indicates the platform is still highly successful. One of […]
Qualities of a Great Business Website
While every website is unique in its own way, there are still several common elements of a great business website. Without the proper incorporation of these essential elements, visitors will often be disappointed and leave without making a single purchase. The primary goal of incorporating these features is to ensure that the website generates more […]
Why Digital Marketing Is Important
Digital marketing is a strategy that utilizes the Internet and web-based tools to reach prospective customers. It is a complex field involving a wide range of techniques and it has evolved considerably over the years. Up until a few years ago, digital marketing was just a new strategy that only online businesses needed but it […]
SEO How Long Does It Take To Get Results?
SEO is a multilayered and sophisticated marketing strategy. It requires some planning and strategizing, but brings significant organic traffic and can help you create a strong brand presence online. SEO, how long does it take? Unlike other marketing strategies like PPC, SEO takes some time, but it shows reliable results when implemented correctly. Trying to […]
How To Make The Most of Social Media Holidays
There are as many Holidays as there are days on the Calendar. Similarly, there are just as many Holiday themed hashtags on social media to go with all of these Holidays. On some platforms, there’s even an accompanying emoji. Participating in Holiday hashtags on social media can be a rewarding, but so too can there be pitfalls that might harm your brand as well.
Social Media Platforms And Their Importance For Your Business
Social media is a versatile platform. It allows people to form friendships, share opinions, spread awareness, and exchange ideas. It also allows brands and customers to develop a deeper, more direct relationship. Companies can use these networks to reach millions of prospective customers and gain recognition through well-organized social media marketing campaigns and establish a […]
Ephemeral Content: How it Can Help Your Business
Ephemeral content has become a popular way for businesses to share a variety of content with their audience. This form of content includes pieces such as photos, videos, and live streams that are shared directly with your audience through social media channels but only exist for a short time before they disappear.
How to Get Your Website On The First Page of Google
Google is the biggest search engine, and billions of people use it every day. Users know just how efficient Google is and rarely look beyond the first page for answers unless there are looking for something particular. This means you need to ensure your website ranks high enough to appear on the first page. Results […]
The Future of Business Cards
Business cards are a staple in business and have been for a long time. The first use of a business card dates back to 17th Century Europe! In those times, cards announced the arrival of an aristocrat or someone of importance. Today, business cards share contact information with business partners. The importance of business cards is changing, however.
Augmented Reality: The Future of Digital Marketing
The popularization of mobile smart devices has brought with it a variety of new apps to help brands engage with their audience through AR technology. We have seen increasing use of AR technology, we and a shift with more brands using this technology to engage with their customers.
Must-Knows Before Responding to Negative Reviews Online
Negative reviews are a fact of life. No matter how great your product is or how refined your services are, bad customer experiences will still happen. People are often eager to share their negative experiences online and it is a business owner’s responsibility to handle that rationally. You can’t just ignore negative feedback and hope […]
How Working Remotely Is Shaping Our Workforce
In the last few weeks, there has been a staggering amount of changes in what one might call their “normal” workplace and workforces. Most everyone is working remotely, adapting to the current situation, and demonstrating that things that were once considered necessities for doing business aren’t really quite so necessary anymore.
Quarantine Activities You Haven’t Done Yet
So you’ve been inside for a couple of months now and you think you’ve already done all the quarantine activities you’d stockpiled. You long for a return to your standard routine. Well…so do we, but that hasn’t stopped us from making the most of a bad situation. If you’re growing a little tired of watching an episode of The Office for the 15th time this month, here are 20 quarantine activities we wracked our brains for. If we haven’t done them yet, there’s a good chance you haven’t! Check it out!
5 Facts about Social Media Marketing
As a small business owner, you know precisely how crucial it is for you to market your business to keep your brand in the limelight. Regardless of the industry you operate in, the competition levels are incredibly fierce, and you need to do everything possible to maintain your visibility. Once you have done that, you […]
Making Instagram Stories Work For You
For as fleeting as they may seem, Instagram Stories can be a much more personable way to interact with your followers, leading to increased engagement, awareness, and (hopefully) sales. Stories afford you a multitude of options that a regular post in your feed just doesn’t allow, including quizzes, filters, polls, outbound links, and a whole lot more. Consumers want an authentic connection, and a fun lighthearted story post is much more personable than a somewhat dull post in your feed.
8 Skills for the Perfect Social Media Agency
It seems that in order to be competitive in today’s marketplace, it is important to have a unique social media presence. For many this is time consuming and can be confusing, so they consider using an agency. If you are in that position, you may be wondering what characteristics to look for. This may help. […]
Mother’s Day Ideas for Your Social Isolation
We’re living in a world where every trip to the store is an extensively choreographed routine, where most of our work is being conducted from home, and, perhaps most distressingly, where we won’t be able to visit our mother’s on Mother’s day. What are you going to do without brunch?
5 Reasons You Should Be Advertising On Facebook
As marketers that operate in the current online space, you know how challenging it can be to maintain uniqueness and exclusivity in your marketing techniques. Since everyone around you will be using digital marketing techniques like email marketing blogging, SEO, search marketing, etc., you may be tempted to follow suit. But the truth is that […]
How Rethinking Your Keywords Can Boost Your SEO
So, your keywords. You’ve come up with them. You’ve applied them to your website, and your search results aren’t seeing any sort of marked improvement. What did you do wrong? It could really be as simple as poor optimization on your end. Let’s look at a few ways to help improve this, and get you the search results you’re after.
Why Every Small Business Should Focus on SEO Help
When it comes to website design, digital marketing, and SEO, smaller businesses with tighter budgets have a tough time deciding whether they should hire professionals for SEO. Many believe that the costs may be too heavy on their pocket and decide against it. But this decision often costs businesses more money than it saves them. […]
The Importance of E-Commerce During COVID-19
The recent outbreak of COVID-19 has dramatically changed the current business climate. Having a reliable E-Commerce platform can help to create stable revenue and save your business! Aside from being a method of generating revenue, there are other benefits to providing your products online. During this time, it has never been so crucial for your business to have an online shopping platform.
How to Optimize Your Blog Posts for SEO
[facebook][/facebook] [facebook][/facebook] If you have a business blog, you are likely aware of how crucial it is to keep it updated and current. But it’s also essential to know how to optimize your blog posts for SEO. The fact is that many businesses fail to use the marketing potential this avenue offers, optimally. While many […]
How to build a remote work strategy for your business
With the recent outbreak of COVID-19, we all find ourselves straddling the line between panic and a business-as-usual attitude. However, with the authorities recommending (and in some cases enforcing) social distancing, we may soon have to face new realities. These realities include changing how we work.
The Importance of Social Media during a Pandemic
Right now the Coronavirus (COVID-19) is front and center in all of our activities. Many companies and industries will struggle with fewer sales, sequestered employees, hoarders, and insecurities. Everyone needs to play a part in reducing panic and controlling the economy as much as possible. The social media posts that your brand issues can be […]
Improving Your Presence with Social Media
Any reputable brand or company that markets its services and products online can profit from prominent social media platforms. Instagram, Twitter, Snapchat, LinkedIn, Pinterest, and Facebook are all incredibly popular, so users log-into these accounts every day. Advertisers and entrepreneurs can’t afford to ignore these present industry patterns. If most people spend a significant amount […]
The Importance of Managing Your Online Reviews
Digital marketing statistics from 2019 indicate that consumers are giving more importance to online reviews. An increasing number of people now rely on first-hand experiences and opinions of customers that have purchased a product or service. With this trend in view, the time has come to use online reviews to effectively boost your presence online. […]
How to Run a Successful Social Media Contest
Social media contests are a great way to get more engagement, visibility, and conversions. You can also tap into the power of online connections and user-generated content. When someone participates in a contest, all their followers see it, and some may even participate in it. A campaign can easily build up traction if it is […]
The Foundations of Effective Branding
In today’s highly competitive world, it is important to establish a strong sense of identity to thrive in this industry. Without effective branding, companies can fade into the background and gradually stop earning revenue. Many businesses like Apple, Nike, Adidas, etc, thrive because of their brand value. While the quality of their products does play […]
New Year, New Digital Marketing Strategy
Digital marketing is very fluid, and this landscape keeps changing regularly. Strategies that worked in 2019 may not work in 2020, which is why you need to change your approach every year. Unfortunately, many companies don’t even know where to start when it comes to upgrading their digital marketing campaign for the New Year. Do […]
Five Reasons To Redesign Your Website
Reason #1: Your website was not designed by a professional. If your website screams, “My brother-in-law’s, nephew’s, second-grade teacher built this website!” you just need to redesign your website. Let’s face it, you wouldn’t let one of our experienced web designers fill a cavity or remove your tonsils, would you? Then leave web design up […]
Why Your Business Needs an Updated Website
The worldwide web is one of the most effective and economically viable ways to market businesses of any size. It isn’t uncommon for many business owners to get a website designed, ensure that it is live on the Internet, and forget about it entirely. They feel that’s all they need in terms of having an […]
How to Keep Up With Your Marketing Strategy Over the Holidays
Holidays are the most profitable time for businesses, especially for retail companies. Studies conducted by eMarketer show 2018’s holiday retail sales touched $998.32 billion, growing by around 5.4%. Experts predict sales will reach $1.035 trillion in 2019, growing by a steady 3.7%. Businesses must have a strong marketing strategy in place if they want to […]
6 Ways SEO And PPC Are Better When Used Together
SEO and PPC are some of the most popular and versatile marketing strategies available today. They approach the target audience from different angles as one is a paid strategy, and the other is an organic technique. Experienced marketers know that SEO and PPC complement each other well in a well-planned marketing campaign. These techniques, are […]
Website Design Mistakes That Will Come Back To Haunt You
Website design is a complex task that requires both skill and artistry. A site must perform up to user expectations while still looking great and stay functional. Mistakes and design issues can come back to haunt you later. Here’s a look at some of the most common mistakes that might alienate your audience and increase […]
Watch out Facebook, TikTok is Taking the World By Storm!
TikTok is sitting at the top of the U.S.and Canadian App Store. More importantly, it recently surpassed Facebook, Instagram, YouTube and Snapchat in monthly installs for the first time last month. The real question is, do the top social media platforms really have anything to worry about? In this article, we’re breaking down the most popular social media platforms and where they currently stand up against TikTok!
Marketing Tactics To Be Super Thankful For
Modern marketing is a complex system that involves several distinct strategies. Businesses aim to approach clients from multiple directions to increase conversion rates and earn more profits. There are dozens of strategies available today, and most companies attempt to use them all to gain audience attention. However, some techniques are more effective than others and […]
Paying For Instagram Followers – Do’s And Don’ts
Social media is a robust platform that allows you to connect with your customers, influence their purchase behavior, and establish a strong brand presence. It is a highly competitive space, and it isn’t easy to attract an audience on popular platforms like Instagram. Many businesses try to take shortcuts by buying Instagram followers instead of […]
Can Small Businesses Really Benefit From Twitter
As a small business owner, you must find the perfect social media platform that suits all your business requirements. Twitter is one of the most widely used social media platforms, which is why most businesses include it in their digital media marketing strategy. If you’re a small business owner and decide to use Twitter to […]
20 Reasons Your Business Should Never Use A Free Website
As a business owner, it’s easy to be enticed by the idea of having a free website. Sure, it will showcase your services, it will look ok, and it might even generate traffic. But, it’s important to educate yourself on the often unknown compromises you will have to make when opting for a free website, rather than a paid web design service.
Ways to Boost Your Engagement on Facebook
Engagement on your Facebook page occurs whenever someone completes an action on it. Comments, shares, and likes are just a few of the most common examples. However, tagging someone in a post or monitoring location are included as well. This aspect of Facebook marketing is crucial, as it effectively boosts your organic reach. Based on […]
Social Media Marketing: Looking Beyond “Likes” and “Follows”
In this article we’re breaking down vanity metrics, how to identify them, and what metrics and stats you should be tracking for your social media marketing campaigns. Spoiler alert: traffic doesn’t matter as much as you may think!
The Perfect Landing Page Designs For Ads
Landing pages are arguably one of the most crucial aspects for generating leads, and yet several companies out there avoid using them entirely. Companies prioritize their homepage, and with good reason. After all, your homepage is the first thing that your visitors notice when they visit your website. The average conversion rate of a homepage […]
50 Signs You Grew Up in Kingston, Ontario
Kingston, Ontario is without a doubt, one of the easiest cities in Canada to fall in love with! With the majority of our team being born and raised in Kingston, we decided it would be fun to compile a list of 50 of our favourite memories we have from growing up here!
Facebook Advertising: How to reach and engage your audience
Are you considering running Facebook ads to grow your business? In this article, we’re covering the fundamentals of Facebook advertising. That way, you can launch your first successful Facebook ads campaign without wasting your time or money.
Is Your Phone Listening to You or Does Targeted Advertising Work?
Is it possible that our phones are listening to us and recording our data to personalize targeted ads online? This question has been trending all over the Internet, and has generated a ton of recent media attention — and for a good reason!
Tips on Responding to Negative Online Reviews
We live in a world where e-commerce is booming, and big and small businesses are jumping into the online sales and services bandwagon. If you want to maintain a competitive edge in the market, you have to be able to take on the challenges that come with it. Just as customers will post positive, four, […]
How To Keep Up With Your Social Media Strategy During Off Season
There are several companies out there that don’t have “year-round” services. This makes it crucial for these brands to focus on their most significant sales & successes when their products are in demand. For example, swimwear has a much higher demand during the summer. There are thousands of brands, that may have to go through […]
The Best Team Building Activities in Kingston This Summer
Nothing helps to relieve low-energy and stress like a great team building event. It also helps people get to know each other outside of the office. All of which is super important. Here is our guide to team building in Kingston this Summer.
Social Media Myths Busted
In the modern day, social media is undoubtedly an excellent and effective platform for marketing, and over 98% of all digital consumers are using this channel. If someone runs a business, the chances of them using some form of social media to advertise their business are extremely high. However, like everything else, social media marketing […]
How To Optimize Your Images For Search Engines
Image optimization is a critical step that has to be included under the SEO umbrella. An extensive & complete SEO campaign includes strategic planning for implementing images that can resonate with users while keeping them relevant to your content. Major companies like Google recognize the importance of implementing imagery & share some information on image […]
Are You Using WordPress? You Need These Plugins
There are over 55,000 WordPress plugins, which makes it pretty tricky for beginners to find ones that suit their needs. Many new WordPress users often wonder whether there are some common plugins that professionals use. The answer is, “Yes.” Having the perfect set of plugins can have a massive impact on the growth of your […]
7 Ways to Interact with Your Community on Social Media
Social media now has a major role to play in digital marketing strategies. As a matter of fact, it has become one of the most effective ways of catalyzing brand growth. If handled in the right manner, it creates a domino effect which helps build a positive image for your business. In turn, this brand […]
What is Remarketing?
Online advertising is one of the best ways to establish a brand and capture attention. These ads appear on top of the search engine result pages, in the middle of social media timelines, and other such highly visible places. They occupy valuable real estate and are meant to catch audience attention. However, these ads, although […]
6 Ways To Engage Your Social Media Followers
We live in a highly digitalized world, where people are perpetually online. A large percentage of people have social media accounts on various different platforms. This also means that when they are searching for products and services for conducting research on a company, they will look at that business’ social media accounts. They do this […]
How To Choose The Right Keywords For Your Ads
Keyword research is the foundation of a successful PPC Ad campaign. Since the aim of this digital advertising strategy is to increase clicks and conversions, it’s extremely important to choose the right keywords to bid on. However, it’s also necessary to understand that keyword research involves a certain amount of practice and it is also […]
Branding – Your Key to Success
Think of your favourite brand. Is it Apple? Coca-Cola? Nike? No matter which brand you picked, immediately an image came to mind; a colour, a font, a style. Branding is the most important thing you can do for your business. On average it takes 5-7 interactions with your brand, whether that be social media, traditional […]
Take better pictures with your phone with these 3 tips!
If you use social media for for yourself or your business, you probably find yourself snapping photos for your feed. But are you getting the best picture possible? These 3 easy tips can help you take better photos so you get more engagement!
Should Your Website Have A Blog?
Blogs are probably the first thing that small business owners learn about when researching SEO concepts. “Should I add a blog to my website” is one of the most common questions that we get. It’s a proven fact that blogs can boost your SEO rankings. However, it is important to understand how they work, what exactly they […]
Ideas to Keep Your Content Fresh
Let’s face it, creating fresh, new, quality content for a blog or website constantly can become really difficult. It’s something that plagues content managers frequently and can be a major cause of frustration. However, stale content will bore readers and they might not visit your website again, which is something no business owner wants to […]
How to Use Instagram Stories to Engage Your Audience
Over 400 million people upload Instagram stories each day. It is one of the biggest and most popular social networking sites in the world. Users now have another platform to promote their brands to a newer audience and this helps increase engagement. Your Instagram feed is important, however, Instagram stories are another impactful way to […]
3 On-Page Ranking Factors
On-page SEO is the technique used to optimize every page on your website in order to gain a higher ranking on the SERPs. On-Page SEO involves technical aspects as well as the content on your website. The ultimate goal of using it is to ensure that you’re speaking the language that search engines understand. Web […]
How To Reach Your Target Audience On Social Media
Each year, businesses end up spending billions of dollars on their marketing and advertising efforts. A lot of this budget is channeled towards social media advertising on platforms like Instagram and Facebook. The projection is that in 2019, social media spend is slated to touch $11.52 billion in Canada alone. Social media becomes the ideal […]
A Year In Review: Social Media Stats for 2018
As 2019 appears on the horizon, let’s delve into the vast world of social media and take a look at some of the amazing 2018 stats. Keeping these in view will help you design a thorough social media marketing strategy for the forthcoming year. Take a look at some of the most notable social media […]
A Year In Review: Reputation Management Stats for 2018
People are increasingly searching online for information and to formulate opinions on businesses and people. It’s rare for people to scroll down on the search results that show up below the first three entries, making first impressions even more crucial in creating a strong online presence. It means you need to take every opportunity to […]
A Year In Review: SEO Stats for 2018
While some people believe that Search Engine Optimization is on the way out, the fact is that it’s very much alive and kicking…and very much a necessity for your business. If you are one of the naysayers, here are some up-to-date stats to prove that SEO is anything but down and out: 93% of online […]
5 Reasons You Need An Online Reputation Management Strategy
It takes a considerable amount of effort, time and dedication to set up and grow your business. Unfortunately, in the digital world, it doesn’t take very long for a few negative reviews and comments online to wound the image that you have so painstakingly created over the years. Speculations, rumors, and gossip are inherent aspects […]
Benefits Of Using Pay-Per-Click Advertising
When small businesses are building their digital marketing strategies, they want to incorporate techniques that will give them quick results. If you are a startup, it becomes even more important to market your products or services in a very effective way, so you can get a quick response from potential customers, and better your sales. […]
Tips to Get Your Website More Traffic
Almost every business big and small has an online presence today. In fact, it is one of the best ways to gain visibility in a very competitive market space and attract new customers. More traffic to your business site means a larger number of potential customers seeing your services or products. Every business owner recognizes […]
5 Tips On Using Digital Marketing This Holiday Season
The holiday season is right around the corner. The holidays offer numerous opportunities for building brand awareness, attracting new customers and increasing sales. Market statistics from the National Retail Foundation state that 20-40% of annual sales for SMBs take place within November and December, each year. As a business owner, you want to ensure that […]
Snapchat…for Businesses?
Snapchat is an extremely popular app with users of all ages and from different walks of life. The platform sees in excess of 100 million active users on a daily basis. Snapchat was launched in 2011 and over the years, it has evolved to offer a number of exciting, new features. If you are […]
3 Black Hat Techniques to Avoid With Your SEO
When it comes to search engine optimization (SEO) it’s hard to keep up with the latest changes in algorithm information. These changes may seem difficult to understand for the novice marketer or business owner but if you do everything naturally, you won’t have a problem. If you start to get impatient with your SEO progress, you […]
Do I Need an Instagram Account For My Business?
Small business owners are always on the lookout for the best ways to advertise and market their business. While many are aware of the benefits of marketing via Facebook and Twitter, not many feel that Instagram will help them as well. Instagram is arguably one of the biggest social networking platforms to create visually […]
Social Listening – What It Is and Why It Is So Important
Every company is aware that building a solid social media presence is crucial to improving their visibility in the online space and boosting their brand presence. But today, things aren’t that cut and dry. Consumers are quick to post bad reviews and comments if your products/services don’t meet their expectations. While it’s important to have an […]
3 Major Reasons to Invest in Social Media for Your Business
Today, social media marketing has become an essential ingredient of any business’ digital marketing strategy. When used in tandem with other online marketing strategies such as email marketing and SEO, it can phenomenally increase your visibility, helping you increase your sales and profitability. However, many business owners aren’t too convinced that social media marketing will be […]
2017 New Business of the Year Award
2017 New Business of the Year Award Webworks was honoured to have won the Chamber of Commerce New Business of the Year Award, which was sponsored by Wilkinson & Company. Pictured Left to Right: Ashley Montroy, Brooke Bresee, Stephanie Reid, Jules Green When Webworks Was Nominated We were contacted by the Chamber that we had […]
Why Keeping Website Content Fresh Is SO Important
The online space is constantly evolving. The mobile trend has taken the world by storm and there is an increasing need for a constant flow of content and news. Something that was posted online yesterday can easily be considered outdated within a couple of days. This also means, if you are a business with […]
Basic Tips For Blog SEO
Most business owners now recognize the importance of having a well-designed and well-maintained website. But not many believe that a blog can help improve their visibility in the online space, which can give them an edge over the competition. While they do set up a blog, not many take advantage of its massive marketing potential […]
6 Simple Ways to Make a Great First Impression Online
Making a great first impression on customers online is extremely important for every business! Visitors won’t be inclined to return to a site that has failed to create an impact and catch their attention. Think about it, if you visit a site that is lacking in engaging content and eye-catching imagery how likely would […]
The Facebook Boost Button: How to Use it and Get Results
As a business owner, you spend a considerable amount of time creating and adding posts on Facebook in order to stay in the limelight and reach a wider audience…but organic searches alone don’t cut it any longer and all your efforts may not be giving you the results you expect. This is where the […]
How To Engage Your Followers On Instagram
Instagram is a highly popular social media platform with an active monthly user base of more than a billion people. Many brands, influencers, and professionals have benefited from this platform. For example, the influential cosmetic brand Huda Beauty built a $1 billion business primarily through Instagram. This platform has a lot of potential, but it is […]
SEO Is a Marathon – Not a Sprint
We live in a fast-paced world where everyone wants to race ahead. Customers want quick deliveries, clients want prompt services, and business owners want marketing campaigns to succeed quickly. But sometimes rushing through things can do more harm than good, especially if a task requires a certain amount of time and patience. One such […]
5 Key Ingredients for a Killer Website in 2018
Regardless of the industry that you’re a part of, it is crucial to have an online presence if you want to reach wider audiences and make your mark. The first impression that customers get is from your website, and it is essential that every company maintain an online presence. A killer website doesn’t have to […]
Why Social Media Advertising is so Effective
Maintaining a social media presence is an important part of digital marketing. This is known as SMM (Social Media Marketing). It provides many benefits for a company and also helps you reach out to millions of customers around the world. Advertising via social media makes it easy for customers to learn about a new product or […]
Must-Do’s for Your Google My Business Account
Every business operates in a very competitive marketplace. This is especially true for small businesses that vie for a piece of the digital pie and want to gain the attention of a wider audience. Creating a solid presence in the online space is about ensuring that all of your business-related information is easily accessible […]
Tips for an Engaging Facebook Business Page
Facebook has over 2 billion users and if your Facebook page isn’t created with a strategy to get noticed, the chances of your business getting any recognition are pretty slim. Here are a few tips for an engaging Facebook business page that you need to use: Maintain Professionalism for Your Business Profile: Many business owners […]
We Challenge You to Google Yourself.
We challenge you to check yourself out online and see where you rank. Check out your competitors. When’s the last time you Googled yourself?
Proven Ways To Get More Likes On Facebook
Facebook has more than 2 billion monthly active users and most spend several hours browsing through the content available on the site. The social network provides a great opportunity to catch audience attention, make them familiar with your brand, and improve your company’s visibility. At Your Social Strategy, we believe the best way to gain […]
SEO Terminology Explained
To those who are new to the world of SEO or Search Engine Optimization, there are a number of concepts and terms which can sound almost alien to them. However, every online marketer knows that SEO is a very crucial aspect to their digital marketing strategy. While, it does take longer than many of the […]
City of Kingston Tourism
City of Kingston Tourism Written by Stephanie Reid Webworks took part in a 2-day event with Tourism Kingston. We visited many local businesses in our beautiful city! Some required us to take the Kingston Trolly. Dianne’s Fish Shack & Smokehouse Kingston Olive Oil Isabel Bader Centre Juniper Cafe Renaissance Martello Alley Studio 22 Fine Art […]
Do Startups Need Search Engine Optimization?
There are a lot of rumors about SEO circulating around the market and many might lead you to believe that this strategy is no longer as effective as it used to be. At Your Social Strategy, we have seen that SEO is still relevant and delivers good ROI. The search engine landscape has changed considerably […]
Why is Reputation Management Important for my Business?
Modern customers have quick access to all the information they need on a product or service and they don’t shy from using it. They look at online reviews, social media posts, and other avenues of information to ensure they make the right decision. That makes reputation very important and companies must pay attention to theirs. […]
Why Mobile Friendly Websites are Doing Better on Google
Google has changed the way it is ranking websites in it’s search results. If your website is not responsive or mobile friendly, you are going to be outranked. Read more to find out what this means.
Why is My Website Marked Unsafe and How can I Change it?
As you probably know, security is a huge topic right now when it comes to the internet. From Facebook to online banking, people are starting to worry their information is not being protected like they once assumed it was. Learn how you can make sure your clients can trust your site.
What is a Digital Marketing Strategy?
All modern businesses need to have a good digital marketing strategy in place to stay ahead of the competition. Many underestimate just how complex and multi-dimensional these strategies can be and limit the potential of their online assets. At Your Social Strategy, we understand the importance of planning and making sure all assets are utilized well. […]
Do Startups Need SEO Or PPC?
In order for a startup to be a success in the online space, they need to ensure that they have a well-designed, properly-optimized website that will help attract customers and generate sales quickly. This is something you need to focus on before you start any full-scale digital marketing strategies to attract traffic to your […]
How Do You Optimize For Voice Search?
Voice search has evolved significantly over the years. What was once believed to be a far-fetched sci-fi concept is used widely today. In fact, many online users are now veering towards voice search when looking for information, products, or services on the internet. Things to Focus On After all, it’s convenient and […]
Breaking Down SEO and What it Means for a Growing Business
Our SEO experts on the Kingston Webworks team are helping us break down search engine optimization for you, so you understand what it does, how it works and why you need it to grow your business.
Why You Need to Hire a Professional Writer for Your Business
Running your business in the digital age means a massive amount of writing. Just think about it for a sec: there are social media posts, blogs, e-newsletters, website content…we could go on and on. Hiring a professional writer seems like a good way to go.
50 Most Romantic Ways to Spend Valentine’s Day in YGK
Gearing up for Valentine’s Day but no idea where to start? This is the blog post for you! Check out our 50 top ideas on how to spend V-day in YGK! Wether you’re attached or single, there is something for everyone!
Why Your Business Needs Facebook Advertising
On January 12, Mark Zuckerberg announced a major overhaul to Facebook’s newsfeed. His goal? To promise the time users spend on the social media platform would be time more “well-spent.” This brings us to why you need to consider Facebook advertising for your business. “We built Facebook to help people stay connected and bring us […]
How To Write A Blog Post [Free Tools, Tips, and More]
Blogging is a valuable tool for any business. Not only does it help your website’s search engine optimization (SEO), it provides you with content to share on social media. A well-written post can help educate readers and create leads for your business. Learn how to plan, outline, and execute blog posts fast and efficiently with our free tips, tricks, and tools to help your business succeed.
2017 Recap Blog- Check out what we did!
We could not be more thankful to the Kingston community for welcoming us with open arms and continuing to support us. This past year showed us immense growth as a business and as a team, and we are so excited to reflect back on all we did.
Shop Local, Look Great in the YGK
Looking to shop local while finding the pieces you actually want? Check out Kingston’s line up of family owned businesses that the city relies on to keep our downtown core going strong. This is your guide to supporting local businesses while staying on budget and looking great.
The No-Nonsense Guide To Making A Strong First Impression
Business never sleeps. It does not matter whether you are at the movie theatre, grocery store or out walking the dog. When you represent a company, either as an employee or a business owner, you always have to be ready to put your best foot forward. After all, you never know where your next sale is going to come from. Making a great first impression is one of the best ways to ensure that people keep you and your business top of mind.
ReFined Kingston Cover
ReFined Kingston Cover Written by Stephanie Reid We were thrilled to be on the front page of ReFined Kingston Magazine. When we met with Cathie at Crave Coffee, we couldn’t wait for everything to begin. This was such a fun experience for us. We were dressed by the lovely ladies at House of Angelis and […]
How To Create An Email Newsletter People Will Actually Read
When it comes to staying in touch with customers and broadcasting updates about your business, there are few tools more effective than an engaging email newsletter. Whether you send one monthly, weekly or sporadically, it is a great way to share a large amount of information.
Happy Canada Day: 150 Reasons To Love Kingston
With Canada’s 150th birthday coming up in a few days, the team at Kingston Webworks couldn’t be more excited to celebrate how much we love being Canadian. Part of what makes being a Canadian so great is getting to call Kingston home. In honour of Canada 150, we thought it would be cool to list the 150 things we love most about Kingston.
Ditch The Billboard: Why Social Media Advertising Is More Effective
If you’re still relying exclusively on traditional advertising to market your company’s products and services, you’re missing out on a something big. Social media marketing presents a huge opportunity to reach more consumers at a lower cost.
Quick Guide: Better Blogging Practices For Your Local Businesses
Blogging not only strengthens the search engine optimization of your website, it can also help people become familiar with who you are, what you do and how you can help them. Ultimately, a blog is the perfect channel to tell people why they should come to you for instead of going somewhere else.
Why Business and Community Involvement go Hand in Hand
Whether your business is located in a small town or a big city, it’s important to know your neighbours. Maybe you need to borrow a cup of sugar or lean on them for resources, it’s a major positive to be in the know of other local companies. Not only should you be counting on local businesses for support, you should be supporting them and taking into consideration your corporate social responsibility.
Event Marketing In Kingston: A Beginner’s Guide
So you want to plan an event for your company and your goal is lead generation, of course. Selling your product or service by hosting an event but avoiding having it look like a staged advertisement can be tricky. When event marketing is done right the return can be massive and can leave the potential customer with a positive impression of your brand.
The Importance Of Brand Consistency
The Importance of Brand Consistency Written on March 29, 2022 by Stephanie Reid Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify their brands based on the appearance of those names and logos. A strong brand identity allows your company to stand out to consumers and […]