Strategize for the Perfect Domain

When it comes time to find a perfect domain name for your website, you need to have a good domain strategy in place. According to Small Business Trends, “The purpose of a domain name strategy is to proactively protect your brand online by reducing the chance for others to use your brand name in their online activities, specifically, in their website URLs.”

In this article, we outline the common things to consider when getting started with a domain strategy and how to find that perfect domain.

Here are a few things to consider when strategizing for a domain name:

• What extension(s) do you want to use? 
• Are there common misspellings associated with your business? 
• Are there variations to your domain name? 
• Does your business or a brand you offer include numbers? 
• If your business a singular, maybe you want to get the plural version as well and vice versa. 

We will break down each in more detail below.

Having multiple extensions helps avoid confusion for an audience who may be looking for your business but stumbles upon another business using your domain with a different extension.

You want to make sure you have all that makes sense to your business. The most common extension is .com, but if you’re a Canadian business you may want to consider a .ca as well. Or, if you’re a school you may want to also use .edu.

Even though your business name and its spellings make sense to you, put yourself in someone else’s shoes. Is there a chance they may confuse the spelling and search for something else?

For example, if your business is Kingston Chiropractic Centre you may want the following domain names:

www.kingstonchiropracticcenter.com
www.kingstonchiropracticcentre.com

You want to make sure there is no confusion for your audience when trying to find your business. 

This type of strategy is used when you’re a business that offers certain services and sells products. 

Your domain name may want to include the name of the service in it.

For example, if your business is Kingston Chiropractic Centre you may want the following domain names:

www.kingstonchiropracticservices.com
www.kingstonchiroservices.com
www.kingstonchiropracticadjustments.com

Whenever numbers are included in a name, you want to consider not only the number but the spelling of the number as well. 

For example, if the number 4 is used, you may want a domain that consists of “4”, “for”, and “four”. 

If your business a singular, maybe you want to get the plural version as well and vice versa. 

For example, if your business is Kingston Chiropractic Centre, you may want the following domain name:

www.kingstonchiropracticcentre.com
www.kingstonchiropracticcentres.com

Remember to think from a consumer’s perspective when strategizing for your domain name. As a business owner, you’re too close to it, so what others search for may not be as obvious. 

In the end, you may develop many ideas for your domains. Some companies have hundreds, but it depends on your budget. 

If you need help finding keywords about your business, you can give our article a read to help you.