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Five Reasons To Redesign Your Website

Written by Shelby Stone
January 4, 2020

Reason #1: Your website was not designed by a professional.

If your website screams, “My brother-in-law’s, nephew’s, second-grade teacher built this website!” you just need to redesign your website. Let’s face it, you wouldn’t let one of our experienced web designers fill a cavity or remove your tonsils, would you? Then leave web design up to the professionals for true market success.

Reason #2: Your website costs more than it makes.

If your company sells a product or service, but your website does not effectively, you are wasting time and money; this means you need to redesign your website. Your site should work for your company, not the other way around. Ensure that your website is connecting with your audience in a profitable way.

Reason #3: Your website is difficult to navigate.

Suppose your navigation tabs are too lengthy, vague, and/or confusing for the reader. In that case, it is not likely that your website will gain profitable engagement with your viewers and is always a reason to redesign your website. Navigation placement is also extremely important. Viewers should not have to scroll all over the page to locate the navigation tab. Aliado will properly place your website’s navigation functionally and easily for visitors.

Reason #4: Your website content is dated 1982.

Irrelevant content is the easiest way to drive viewers away from your website. Having outdated information not valuable for your customer’s current needs will turn them off and deter them from dealing with your company. Review your website yearly and decide what information is no longer helpful and what you should improve/keep in place.

Reason #5: Your website takes too long to load.

Optimizing the loading time on your website is the best way to keep your audience’s attention. In our chaotic society, consumers are constantly on the move and are easily frustrated with slow service. This theory is even truer when engaging with companies online. With a million different options, your viewer won’t stick around if they have to wait on your website to load.
Five Reasons To Redesign Your Website