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Most landing page pop-ups are designed to make the visitor feel at ease. Popup banners, for instance, allow for directly answering a specific query. In addition to convincing a visitor to take the action you want, such tools can also help them enter your sales funnel. That’s why it’s so helpful and convenient for you.
However, things are not as they appear to be at first glance. The pop-up windows will be effective in overcoming banner blindness. However, you risk alienating your audience if you select the wrong type of pop-up, deploy it inappropriately, or use it excessively.
Pros of Popup Banners on Websites
There are many advantages to using pop-up banners, such as:
- An improvement in conversion rate is possible if all necessary steps are taken. However annoying they may be, pop-up windows are more effective than banners.
- Getting people to notice your product. It’s tough to turn a blind eye to what’s staring you. Since this is the case, they help gain new subscribers and gather contact information from potential clients.
- Facilitate a conversation with guests quickly. ” pop-ups ” often include a chat window where you can talk to customer service. With this, the customer can get an instant response to their inquiry and leave their contact information in case they’d like to speak with a manager further.
Cons of Popup Banners on Websites
There are also a few disadvantages to using pop-up banners, such as:
- Pop-ups are incredibly annoying, as has been previously mentioned. Especially if they suddenly show up when you least expect them. Adversarial saturation can lead to a decline in traffic because users will avoid your site being bombarded by irrelevant or annoying advertisements.
- Bounce rates rise when pop-ups are used. Users get more frustrated with these ads than any other kind.
- Pop-up windows prevent search engines from indexing relevant text. When a pop-up window is used, the content added to it is not crawled by Google.
- Bounce rates and page load times are officially considered ranking factors, and pop-ups can increase both.
- Google occasionally disables annoying ads.
Essential Tips for Including Popup Banners:
- Please don’t startle or annoy the customer.
- An opt-in is required for the window call.
- The pop-up window should provide the visitor with helpful information.
- Every screen reader should be able to use this window.
Four Ways to Use Popup Banners
1. Updates About Your Business
Do you have anything new to share about your business? Perhaps you moved to a new location, or your phone number changed. A popup announcing your business is a great way to get the information out in front of your audience.
2. Upcoming Events
Let your visitors know of any events you may be holding. These events may include a podcast or a webinar. Make sure to include a call-to-action should someone need to register for any event taking place.
3. Newsletter Subscription
Should you want, people to sign up to subscribe to newsletters you post. This is a good way to collect email addresses to get more information from your audience.
4. Product/Service Updates
If there are any new updates surrounding your products or services, let them know by using a popup. These updates can include a promotion or sale you are having or a new offering you have.
An Example Scenario
It’s summertime. You own a business that sells clothing online. A male visitor, who is looking for a perfect jacket for fall, lands on your website. This is not the first website he has come across as he’s been researching his options. He checks your site and leaves.
Fall is fast approaching, so he orders a jacket from another business. He didn’t even consider yours. The visitor was so focused on finding the perfect jacket that he didn’t even look at anything else on your website except jackets.
Imagine you had a popup banner on your website offering him 10% off his first purchase. Do you think your business would have been considered then? Most likely, as there was an incentive to choose you. This allows you to send email campaigns to him, reminding him that you still exist.
A popup banner can be a huge win for your business.
Popups can be a great resource of information should you want to get out in front of your audience.
Please contact us for more details about how we can help with your popup banner inclusions needs.
