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Your PPC Setup Fee

We feel it’s important you understand what is involved when we get started with pay-per-click advertising for your business. 

PPC SETUP FEE
Website Analysis, Product/Service Understanding We thoroughly review your website to ensure we know the ins and outs of your business and fully understand your product or service offerings.
Past Data Analysis (if applicable) If you have an existing ads account, we will gain access and review past data to gain insight and better plan for the new campaign(s).

Competitor Analysis We will research your top competitors to assess their strengths and weaknesses in comparison to yours and to look for a gap in the market.
Keyword Research We will work with you initially to gather some keywords, then we will do more in depth research using the keyword planner and other online tools to find the terms people will use to seek out your product or service offerings online.
Campaign/Ad Group Setup We will begin strategically organizing your keywords into categories (campaigns and adgroups) to ensure there is a high level of relevancy throughout your account.
Ad Copy Creation We will begin copywriting for your ads. This is what will be displayed to people in the search engine.
Bidding Setup As per your goals for the ads we will determine the best bidding type and set that up for your campaign(s).
Google Ads Conversion Tracking Setup As per your goals and objectives for your ads we will setup conversion tracking, which keeps track of when a user takes a desired and valuable action (submits a form, calls your business, makes an online purchase etc.) on your ad or website.
Google Analytics, Google Ads Linking, and Google Tag Manager Linking We will link your Google Ads account to your existing Google Analytics and Google Tag Manager accounts, or if you don’t have them we will create and link them for you.
Ads Extension Setup Google has various types of extensions that can be added to your ad to display more information and make it appear more prominent. These include sitelinks, callouts, phone numbers, locations, images and more. We will determine which extensions will work best with your ads and set those up in the campaign(s).
Negative Keywords Added for Campaigns/Ad Groups We will add negative keywords in your adgroups to ensure your ads do not appear for irrelevant searches.