Why search engine optimization matters

Written by Shelby Stone

October 13, 2021

Why is SEO important?

I am sure that you have heard of SEO, If you have not, the acronym stands for search engine optimization. This is a feature that allows you to improve organic traffic to your website. So why is SEO important for business? You might be wondering why your business’s website is not getting that much traffic even though your website has been online for a while. With a solid SEO strategy that is well planned out and executed your website is much more likely to show up on search results for specific keywords without having to pay for it (google ads etc). However, it’s one thing to rank it’s another to get clicks! It’s therefore vital to get on page 1 of a search which is where the clicks happen, and then entice the reader with well-written metadata.

What is SEO?

What is SEO and how does it work? SEO or Search Engine Optimization is the term given to improving planning and the improvements made to one’s website to get more organic traffic to a website, which can also help you rank up on search engines when potential customers are searching for things related to your business. If you have high-quality SEO, your website will be accessed more often, and your page can show up right after the paid ads that show up on a Google search, for example.

With SEO, search engines, like Google and Bing, will recognize your business as a solution to a user’s problem. For that to happen, you need to always keep your SEO up-to-date and create new content with keywords and backlinks that aid the improvement of organic traffic.

Check out the latest search engine market share statistics at [link].

Why Use SEO?

While SEO might seem like a nice idea, you might still be in doubt about why you need it. Having a business in an age where technology reigns can be overwhelming.

SEO, why is it important? it’s really important to get all your efforts to have an online presence seen by potential customers. Search engine optimization will allow you to build a trusting relationship with your customers and boost your organic traffic. Now if you’re not ranking for the right keywords and you’re not ranking on page 1 how will you get found in a search?

Build Trust & Grow Your Brand

For you to have an efficient SEO, you need to create a good website with high-quality targeted content that uses SEO that is relevant to your business. The content helps your website get boosted by search engines because of the number of clicks you are getting. However, this content needs to be of good quality, not just a jumble of SEO keywords. Your audience must feel like they are consuming informational content rather than a sale. This allows you to build a trusting relationship between your business and potential or returning customers.

A good website is also an important aspect of the user experience. Even if you have informational content of great quality, a website that is difficult to navigate can drive potential customers away. It is always important that the customer has a good user experience so he or she continues to come back.

Keywords

An essential part of SEO is the keywords used in the content. These “keywords” allow potential customers who are searching for something like what you offer, on any search engine to find your business’s website. With that in mind, it’s essential to find out what words people are using to find your business and services. It’s these words that each page should be built around, research will help you find which keywords are most popular in your niche. Additionally, some websites will even tell you how popular each keyword is when searching for them online. Now more popular can be more difficult, and not every type of keyword is the same! Keywords are separated into groups and should be used in the right places e.g. informational pages like blogs or transactional pages like sales pages.

Organic Search & Traffic

The key to search engine optimization is that it brings in organic traffic. This is the audience that accesses your website without clicking on ads. While you can pay to get to the top of search engine pages with ads, organic search results are often more trusted by people. Additionally, with organic traffic you do not have to spend a budget to drive people to your website, it should happen naturally. Therefore, SEO is important, since, without it, it would be much harder for potential customers to find your website and learn about your services.

How Do I Set Up SEO?

First, you need to set up a good domain for your website. Try to go for domains that include the name of your business, are short, simple, and memorable, and do not include hyphens. Then, you will need to find a platform to host your website. When it comes to your website design, you need to make sure that it looks good, and is easy to navigate. A positive user experience will help the traffic driven by search engine optimization stay and browse around your website. There are many SEO plugins included in website hosting platforms. There should be careful planning involved for SEO strategies including your site structure, internal linking, content planning, site speed, schemas, backlinks, and much more.

Conclusion

In conclusion to the question, SEO: why is it important? it can seem overwhelming, but it is paramount to be implemented for any website to have the best chance of being found! and then to have its links clicked! As mentioned, not setting up SEO will not get your website found very easily in a search. To be successful in today’s digital age, you need to have a good-quality website that is easy to use, is laid out logically, has great content that can be found and people want to read. This content allows your audience to learn more about your brand, your services and builds a trusting relationship with your business. So is SEO important for small business? I will let you decide!

Setting up search engine optimization can seem stressful and overwhelming, especially if you are a brand-new business. If you need a solution to any of your digital marketing problems for your business, contact Aliado. We are specialists in the field so send us a message and one of our specialists will reach out to you to discuss how your business can get more organic traffic.