A logo is what makes a brand instantly recognizable. Think of how easily today’s consumers can identify popular logos on the shelves and in the media. Professional designers will ensure your logo is easily identifiable while representing your company. We consider colours, photography, tone of voice, and fonts Please consider the following before designing your logo:

Your logo does not have to be an elevator pitch. Instead, the symbolism should be clear and concise while displaying the core values of your company. Aim for originality and create a piece that is unique which will attract and connect your ideal audience to your brand.

Consider how your logo will visually look through various marketing channels. This includes business cards, social media, clothing, etc. Create a piece that is flexible for any medium, and pay close attention to detail. Make sure your logo is not intensely detailed so that it is still legible when minimized. There is something to be said about simplicity. Check out Klaver Properties. We designed the logo, developed a brand strategy and created the website.

You need to be aware of who your ideal audience is and what problem you are solving for them. How can you best convey your product or services to this audience with your imagery? To create an effective logo, align your consumers purchasing preferences with your brand’s offerings in one clear, concise image.

Consistency is key when it comes to brand recognition. The top global brands have made minor changes to their logo and branding throughout their lifespan, called “just noticeable differences.” Campbell’s soup logo is an excellent example of this, remaining virtually the same for decades with small changes that consumers barely notice.