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Display vs. Search Network Advertising are both options when it comes to advertising on Google, also known as pay-per-click (PPC) advertising. If you are already doing search engine optimization, or are considering it, PPC is highly recommended to also do as they work better together. So, how do you know which type of network advertising to do? This article breaks down the differences for you.
What is Display Network Advertising?
Display Network advertising are visually engaging graphic advertisements that are shown on partner websites and apps through the Google Display Network. The Google display network (GDN) is a massive network of websites and apps that Google has agreements with to show display ads. The Display Network helps you reach people as they browse millions of websites, apps, and Google-owned properties (such as YouTube and Gmail).
What is Search Network Advertising?
Search Network advertising is when you have text ads that are carefully and creatively crafted to reach your target audience in Google’s search engine results pages when someone is looking for what your business offers.
If you had to choose between Display vs. Search Network advertising, we recommend Search Network advertising as this is a quicker solution to getting your brand out there for less money. Search ads have higher conversation rates and will allow you the flexibility to increase your marketing budget.
If you have any questions or are looking for more information on PPC advertising, get in contact with us or you can visit Google’s Help section.
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