How to Successfully Market Your New Website

Successfully market your new website and attract a growing audience with these proven strategies and expert tips.

Marketing a new website may be challenging in the wonderful world of the internet.  You will need to attract and retain a steady stream of users, and to do that, you may want to consider a combination of traditional and digital approaches.

Which Social Platforms are Best

Before putting the work and money into a campaign, decide which social media platforms are best for your business.  That starts with defining your audience.  Look at age groups, shopping patterns, and even gender identification.  Then you can apply that data to the social media that will best display your product or service and that offer help successfully market your new website.

Be Memorable

Whether through an unusual colour combination or a distinctive logo, make sure you are distinctive in your site.  Especially if you are in a competitive field or product, you need to be remembered by someone who hits your site.

Be Consistent

If you are using multiple platforms, ensure they all send the same message about the brand.  That includes similar images and colour schemes.  Think of your brand as a human being and incorporate the best adjectives to create a clear and honest picture.  Tweets can go viral, and you want them to represent your company in the best light.  Nothing is worse than a meme that makes your company a laughing stock.

Help Others

One good way to generate positive feedback is to give back to the community.  Publishing your efforts in charitable events will enhance your image as one of the “good guys.”

Be Clear 

Your website is not the place to be coy about what you are selling.  Simplicity is key.  Avoid overwhelming the reader.  Too much information will confuse.  Focus on the information your prospects want to see that will lead them directly to your site.

Be Searchable 

No one will buy your product or service if they can’t find you.  One of the most common methods of becoming noticeable is to make an effort to post information that has viable SEOs.

Go Old School

Don’t rely solely on digital marketing.  The idea is to make yourself known.  That can include coupons, direct mail, advertising, and even some stunt that gets you some local press.  Businesses that hire someone to dress up, carry a sandwich board, or wave a flag still impact a local community.

Take Stock

Monitoring and assessing the effectiveness of your marketing campaign is crucial.  There is no reason to continue a process if it is not providing the results you need.  Analyze the data and move forward.  That can mean scrapping a plan or just a few tweaks to make it more pertinent.

Your goal is to connect with potential customers and turn that into sales.  Brand awareness should lead to brand loyalty and result in return customers.  Of course, the ultimate end is to increase revenue.

You may be right if you think all of this is beyond your abilities.  Contact us and ask to speak with one of our representatives who can guide you through the process to successfully market your new website and make your marketing money stretch to your best advantage.