Will Video Slow Down My Website?

Will video slow down my website? Find out the impact of videos on site speed and effective optimization techniques in our insightful blog post. Discover how to ensure optimal performance and user experience. #website #videooptimization

This all depends on how the video is used on your website if there is any other functionality on your page, and how well your overall website is optimized.

In this article, we will break down things you should be looking at to ensure you give your user’s the best experience with video.

The first step is to see how your website is currently loading. There is no point in adding video if you already have speed issues with your website.

We recommend using Google PageSpeed Insights to check your website. You can check via Mobile or Desktop. If you are not scoring 90% or higher, you should start looking at how to fix the loading time on your website. For more information, please visit our article on How to Get a Perfect Score on Google PageSpeed Insights.

There are a couple of different options for adding video to a page on your website.

1. Upload the video to your page.This means you upload the video file to your website for it to display on your page. Some benefits of adding video this way are you have full control over the video and you will not have any ads popping up. The downside is it can take longer to load.
2. Embed the video on your page.This means your video is hosted through a third-party website and accessed using a URL. For example, you can use YouTube or Vimeo for this. The benefits of adding video this way are you have access to a specialist and a faster load time because it loads the elements of the video before the video itself. The downside is you will have ads pop up.

When trying to decide which option to choose, consider these questions:

1. How much video marketing will you be doing? Will there be a ton of video or not so much?
2. How much money are you willing to put into the video?

At the end of the day, video can be such an important element of your marketing strategy. Videos keep your audience more engaged and therefore, remain on your website longer.

Video is a great way to help boost your website’s SEO but if it’s not optimized properly it can slow down your website.

With Aliado, we optimize the video so it does not affect the load speed of your web page. We take all measures to ensure you give your visitors the best experience when visiting a page on your website.