Webworks and YourSocialStrategy.com Merge to Create Aliado Marketing Group

Press Release– Aliado Rebrand Story

November 1, 2022

Kingston, Ontario – Aliado rebrand story – One family and two companies joined together to create an agency that provides marketing services to businesses across North America. 

Webworks (2017) and YourSocialStrategy.com (2016) were two businesses that provided the same services in Kingston. Most of you may not know that Mike Hepburn (owner of YSS) and Stephanie Reid (owner of Webworks) are related. When both companies joined forces in 2022, they decided to do a complete rebrand. This meant a new name and a fresh rebrand of our marketing materials. 

“I am super excited to be working with a team as large as we are. Each of us brings our expertise to the company. This rebrand has been in the making since I started, and I cannot believe it’s finally here,” says Stephanie Reid. 

The rebrand is very important to us. Many believed Webworks was nothing more than a website company and YourSocialStrategy, a social media company. We are a lot more than that. We felt our new name had to include “Marketing” so business owners saw us as a full-service marketing company. Our services include website design and development, social media management, search engine optimization, pay-per-click advertising, branding, content marketing, and online review management. But that’s not all! With the rebrand, we bring more services to the table. As a marketing company, we’re aware of the constant changes needed to make a business successful. That brings us more managed social media channels, new website packages, more add-ons to our services, enhanced search engine optimization services, and more tools to help with a marketing strategy. 

“Our team at YSS is very excited about the opportunity and synergy that bringing two amazing Kingston-based companies will bring to our existing and new customers as we move forward together,” says Mike. “While we have never been put against each other for a possible customer, it is amazing to have a world-class company like Webworks join our growing team of marketing professionals.”

Aliado Marketing Group’s goal is to provide the most value to our customers so they can grow. We want to teach businesses how to be the voice in their industry that creates credibility and builds trust with their audience. For us, it’s simple, we know not every business has the expertise or time to create a successful marketing strategy, so that’s where we come in. We’re ready to take on any business, drive traffic to their website and convert more visitors into customers. 

We understand the time and effort it takes to run a successful marketing strategy. We have spent the last six years helping businesses like yours with their marketing needs. Collectively, we have many years of experience in the industry and are here to help you reach your business goals. Join the 300+ clients who have already made a move to work with a marketing partner they can trust. So what are you waiting for? Are you ready to take the next step with your marketing? Contact Aliado Marketing Group today so you can start focusing more on your business and work with a marketing partner you can rely on to handle all of your marketing needs.

For more information about our services, please contact us.