Why Content Marketing is Important

Content marketing plays a crucial role in getting your website ranked at the top of the search engines. It is important to make your content relevant to your page, keeping it fresh, etc… Google likes to see updates made.

According to HubSpot, in this article, they mention “Titles have a direct impact on both searcher clickthrough rates (CTRs) and search rankings.”. When it comes to content marketing, using your keywords and phrases in your page titles, the rules are simple:

1. Use one H1 and a combination of H2’s and H3’s throughout your page. These page titles should consist of one of the keywords or phrases you are focusing on.
2. Try to keep your character count below 65 characters.

You will see I have three titles:

The first title is my H1 (also known as the page title).

The second title is my H2 and includes my phrase “What are SEO Keywords”.

The third title is my H3 and utilizes one of my main keywords, “Keywords”.

One tip I have is not to overdo it. This example is easier because I only have three titles on my page. You may have a page with many more titles. If this is the case, use acronyms if you can.

Your first paragraph should always incorporate your main keyword/phrase. Throughout the other paragraphs try to include your keyword or phrases. Remember to be real. You do not want to write a sentence that does not make sense for your business.

When it comes to adding images to your page, you’re not necessarily using the keywords or phrases as the alt tags but the alt tags are a way for you to describe what is happening in the image and how it relates to your article.

Now that you have completed your first page, we recommend using the Yoast plugin to see if there are any errors with your page. For more information, read our article on How Yoast Helps with SEO.