Why Business and Community Involvement go Hand in Hand

Engage with our brand’s strong community involvement, as we actively contribute and make a positive impact in the areas that matter, fostering a sense of unity and shared responsibility.

Whether your business is in a small town or a big city, it’s essential to know your neighbours. Maybe you need to borrow a cup of sugar or lean on them for resources, it’s a major positive to be in the know of other local companies. Not only should you be counting on local businesses for support, but you should also be supporting them and considering your corporate social responsibility.  Community involvement is extremely important for sustained success, no matter what size your business or how many people are on your team. 

Partner Up and Give Back To Your Community

There are endless ways a business can partner with another business in the community, whether it’s a shoutout on social media or a donation to a charity. It’s so important to build relationships with those around you. Community involvement can attract new customers to your business and drive more business-to-business sales. This isn’t the only reason to become involved; you should genuinely care about the causes and businesses around you, as small businesses make a community work. In a small city like Kingston, the downtown core depends on each other to strive and keep its doors open. Big box stores and corporate companies can knock small businesses down easily with lower prices, free parking and mass production. Small businesses must stick together to keep the “main street” strong.

It’s not uncommon for businesses to trade services which is an excellent partnership that benefits both parties. If you run a ‘mom-and-pop shop, make sure you are utilizing other local businesses by choosing them over big box stores when shopping, eating or purchasing a service.

Networking by Community Involvement

There is nothing wrong with building relationships at community events. You are there to be involved, and there’s no problem building brand awareness. It’s a great icebreaker when meeting new people in the community. Introducing yourself, your company and what you do is a great way to let people know you are there and you are happy to do business with them!

Your Time is More Important Than Money

Recently our marketing coordinator was asked the question, ‘what’s more important, donating time or money?” Her answer was time. It’s easy to donate a couple of hundred dollars to a company or person in need, it’s a tax write-off. However, donating your time is priceless. It could involve problem-solving, networking or advice, which all bring endless opportunities given the right situation.

Getting Your Employees Out of the Office

Getting your employees involved in community activities is an excellent way to feel like they are making a difference and get them up and out of their desk chairs. Employees who feel they can make a difference and are essential to the company will do a better job. Keeping your employees happy and energized will no doubt make a difference in the community as well as in your workspace.

Kingston Webworks in the Community

The team here at Aliado Marketing Group has been so fortunate to be a part of numerous community events in the last year. From Kingston Tourism to hosting our community event for business leaders, our team has worked together to create great business relationships with others. We can’t help but brag about our staff and how they go above and beyond to get involved in events outside the 9-5 spectrum. You can read more about the events we participate in on our social media pages, where we share images and shout-outs to local vendors.