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SEO Is a Marathon: Mastering the Art of Long-Term Optimization for Sustainable Online Success
We live in a fast-paced world where everyone wants to race ahead. Customers want quick deliveries, clients want prompt services, and business owners want marketing campaigns to succeed quickly. But sometimes rushing through things can do more harm than good, especially if a task requires a certain amount of time and patience. One such task is implementing SEO. This strategy isn’t a short race that will deliver immediate results. SEO is a marathon that requires patience, steady commitment, and good planning.
Quick Results Often Come From Black Hat Strategies
A typical SEO campaign involving legal and effective strategies will start delivering results in around 3 to 4 months. It takes that much time for all strategies to organically increase a website’s ranking and bring audiences to your doorstep. Blackhat techniques like keyword stuffing, link farms, deceptive landing pages, misleading content, etc., deliver quick results.
They’re like a rapid sprint, which can only cover a short distance before the body stops. With blackhat techniques, growth in ranking is only temporary before Google notices the deception and flags the website. It is very difficult to recover from Google penalties and they can cause irreparable damage to a company’s reputation. Businesses should stay away from marketers that promise immediate results from SEO because they might do more harm than good.
Each SEO Campaign is Different
SEO may seem simple on the surface, but it is a very intricate and tailored campaign that is made specifically for the business in question and its target customers. Just like a runner in every marathon is unique, every SEO campaign is unique. SEO experts consider your requirements carefully, study the industry, prospective customers, and other such factors before they create your strategy.
Just like a marathoner sets a steady pace and works within the limits of his/her body, SEO campaigns work with the industry requirements and parameters to deliver good, sustainable results. If you move too quickly and implement SEO strategies too haphazardly, you won’t see much improvement in your rankings or reputation.
SEO Is a Marathon – Establishing a Base
Marathoners train for months at a time in preparation for the final run. Their success in the race is the culmination of a lot of hard work, proper exercise routines, steady and balanced diet, and expert training. If you want to gain success in SEO, you need a good base as well. This comes from optimizing the website, gaining backlinks from high-authority establishments, careful use of keywords, and expert advice from an experienced SEO professional.
Just like training for a marathon has a positive impact on your health, steady SEO buildup can have a positive effect on your brand’s health. You gain the audience’s trust, build a good reputation, gain more customers, and stay ahead of the competition. If SEO is implemented correctly, you can gain the benefits for years to come as long as the campaigns are maintained well.
Want to know more about SEO strategy? Get in touch with us at Your Social Strategy today! You can contact us through our online form and we’ll get back to you as quickly as we can, or give us a call at 888-356-0380.
