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Blogging can be a powerful tool for enhancing your SEO strategy and boosting your online visibility.
Most business owners understand the importance of proper search engine optimization (SEO). However, Google is always changing its algorithms to throw off those trying to “cheat the system.” Its there fore essential to build an SEO strategy that is flexible should the goal posts be moved.
Should you have a blog on your web site? Right now in 2023 google wants to see great content, that is well written, well presented and gives all the answers to the question in hand. There for having a blog is the perfect medium to do, provide value to your clients and win there trust in your brand.
Images for Blogging
Using images gives search engines another way to find your website. Make sure to name each of your images in a way that corresponds with what is happening in the image. Don’t forget about the alt-text!
Video for Blogging
Videos are becoming the main source of a marketing strategy and will continue to rise over the next few years. Videos are one of the best ways to connect with your audience and provide more dynamic content to share with them. Your videos — and all content you produce — should include a call to action.
Social Media
Make sure to include your social media links within each blog post. This will allow Google to track the search engine optimization in your social postings, searching for new content to boost your SEO ranking further.
Keywords
When choosing keywords, focus on phrases that people are likely to use. Choosing a keyword that is too unique or used too often may cause your search engine optimization efforts ineffective. If you need help finding keywords, visit another blog we wrote, How to Find the Best Keywords.
The team here at Aliado will work with you to ensure when you are blogging, you are effectively boosting your website’s SEO. Message us today to discuss what SEO strategy may help your business
