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Discover the compelling advantages why to create blogs over traditional content on your website pages, unlocking higher engagement, improved SEO rankings, and enhanced brand authority.
You have a website and are now trying to decide if you want to start blogging or simply add more content to pages within your website. In this article, we break down why writing blogs over content is more beneficial for your website.
Blogging vs. Page Content – What’s the Difference?
Content on your website should be about you, your company, the products or services you offer, and how working with you will benefit your customers.
Blogging allows you to post information about your business in more detail, without clogging up your website’s page navigation. Blogs are also a great way to provide educational information about industry-related topics.
According to an article written by wpbeginner, “Typical websites are static in nature where content is organized in pages, and they are not updated frequently. Whereas a blog is dynamic and is usually updated more frequently. Some bloggers publish multiple new articles a day. Blogs can be part of a larger website. Often businesses have a blog section where they regularly create content to inform and educate their customers. You can use WordPress to create both, a website and a blog, that’s why a lot of business owners use WordPress to build their small business website. In simple terms, all blogs can be a website or part of a website. However, not all websites can be called blogs.”
The Benefits of Blogs Over Content
Drives Traffic to Your Website
Who doesn’t want more traffic to their website? Umm, no one! Blogging is a great way to achieve this. Each blog you create provides more content for search engines to index and therefore gives more opportunities to show up on the results page.
Repurpose Throughout Your Marketing
Think of the audience you can reach by creating a blog and putting it out there on different social media platforms, like Facebook, Instagram, etc. When visitors see something they like, there is a chance for it to get shared with their followers and therefore create more attention to your brand.
Convert Traffic to Leads
I can’t stress this enough, when you are a source of education it creates trust with your audience. People want to work with a business they trust and blogging can help that.
Make sure to include a call-to-action on your blog to direct your traffic to something they can take away. This can include something like an ebook that allows you to trade information – collect their email address and they will get a free ebook.
Become an Industry Leader
By proving educational information in your industry, you can quickly and easily become the go-to when someone is looking for information. Again, this builds trust and is most likely going to go through your sales funnel because you have helped them.
Link Building
Inbound and outbound links are so important when writing blogs. This is something Google factors in when ranking you on the results page.
Outbound links mean you should also be linking to third-party websites that offer extra information pertaining to the topic you’re writing about. It doesn’t end there though, it’s a two-way street. Try and get third-party websites to link to you as well. This is what link-building is all about!
Inbound links are creating links to pages within your own website. This could be to a page or a blog pertaining to that topic.
Blogging is something we always recommend you include in your marketing strategy. Writing about industry-related topics creates a sense of trust with your audience and keeps them coming back for me. If you have any questions or need help, don’t hesitate to contact us.
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