5 Clever Ways to Re-Purpose Your Old Blog Content

There is no doubt that marketers have a lot on their plates. When trying to come up with new and exciting topics for your writing, you may experience writer’s block. Given these challenges, you are constantly looking for ways to streamline your workflow without sacrificing content quality or reliability. The good news is that re-purposing blog content can help you save time.

Understanding What Blog Content Repurposing Is

The process of reusing content in a new context to increase its visibility and usefulness is known as content re-purposing, also known as content recycling. When creating new content, you can think of uploading them to multiple distribution channels. You save time when you re-purpose old content or create new content that can be reused later.

You already have the data to identify high-performing content to re-purpose and redistribute, or you’re writing a blog post that you know will work well as a podcast episode, Instagram quote snippet, or part of an Ebook collection. If you have a blog, you most likely have a large collection of excellent entries. Even if it doesn’t appear possible initially, your text-heavy pieces can be converted to other formats.

The Five Most Engaging Ways to Reuse Blog Content

Here are the five most engaging ways to reuse your blog content:

1. Create Youtube Videos And Post Snippets

Tutorials, particularly those with a lot of visuals, work well as YouTube video guides. Assume you own a company that teaches salespeople how to make effective sales calls. You can write a blog postscript or have an actual salesperson record themselves reading the script and upload it to YouTube. Make use of existing video content by sharing excerpts.

Do you have any business-related videos that you could share on YouTube? Share brief excerpts on the internet. Video content can be shared on a variety of channels; once you’ve trimmed it down to meet the platform’s length requirements, you can reuse it.

2. Create SlideShares and Podcast Episodes

Re-purposing blog posts in this way is simple because you’re just turning them into a presentation. Look for some content that has done well and make a SlideShare out of it. SlideShares are helpful because they can be easily forwarded and provide an alternative, more approachable format for introducing your words to your audience. As an added bonus, presentations give you the freedom to use visual aids like charts and graphs, which aren’t always present in blog posts.

3. Create Ebooks

If you want to share a lot of in-depth instructional content on your blog, an ebook might be the best format for it. If you want to go into greater detail about your subject, you can include an ebook as a bonus with your blog post that covers some of the essential points.

4. Create Infographics

Do you have a blog article filled with numbers and statistics? If so, you may wish to create an infographic for it. When it comes to data, creating infographics from previously published content is advantageous. Visualizations of data and visualizations, in general, enhance the impact of your writing. People are able to “see” the significance of the data you are presenting, which increases the likelihood that the data will be retained. After a few days, individuals are 65% more likely to recall an image instead of plain text.

5. Extract Quotes Stated By Industry Leaders Or Create Podcast Episodes

Do you frequently seek input from experts or thought leaders in your field? If you do, you speak to these people because you believe they can provide you with valuable information. Share powerful quotes from blog posts on social media, use them to create infographics, or include them in your email newsletters.

Consider turning these high-performing industry expert posts into podcasts by encoding quotes from them. You can either use the text as a script or bring in experts for follow-up interviews or discussions that expand on the ideas presented in the blog post.

However, there are several ways to re-purpose your text-heavy blog posts in order to give them a second life and reach a larger audience. Although we briefly mentioned it earlier, we will go into more detail about content re-purposing for social media in the sections that follow.

Other Ways To Re-Purpose Your Old Blog Content

Considering the variety of available media, there are numerous opportunities to recycle old blog content into something fresh and exciting. The following are some suggestions:

• Reposting content from one social media account to another can be perplexing. Take a screenshot of a Facebook post and post it on LinkedIn, a screenshot of a YouTube thumbnail to promote a video release on your Instagram Story, or a screenshot of a Tweet and post it on your Instagram page to accomplish this.

• Transcribing your videos and webinars is a simple way to reach a larger audience. Captions are one way to make content accessible to people who use Assistive Technology, but creating transcripts gives them another option.

So, that’s it. You shouldn’t feel pressured to produce original material constantly. Instead, you should re-purpose previously created blog content so that it can be more widely disseminated and shared in a variety of formats.

No one should feel bad about recycling old blog posts; in fact, it’s a necessity. The best way to ensure that important knowledge is not lost is to reinforce and refresh one’s memory of it constantly. To discuss the possibilities for your blog’s content, feel free to contact us.