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In today’s fast-paced digital landscape, social media is more than just a platform for sharing personal updates; it’s a powerful tool that can transform the way businesses connect with customers. …
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In today’s digital world, having an effective social media strategy is no longer optional for small businesses—it’s essential. A well-executed social media presence can help you connect with your …
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In the digital age, your business’s online reputation can significantly impact your success. Google Reviews are a cornerstone of this reputation, often serving as the first point of contact betwee…
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In today’s digital landscape, where skepticism often takes over, establishing trust is an important challenge for businesses, especially in the realm of social media marketing. Customers are shown…
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In the ever-evolving landscape of social media, staying ahead of the curve is both a challenge and a necessity for businesses and individuals alike. From the rise of new platforms to the changing …
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In the ever-evolving landscape of modern society, few forces have proven to be as influential, transformative, and, at times, controversial as social media. From its humble beginnings as a platfor…
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In the dynamic realm of digital marketing, social media has emerged as a powerful tool for businesses to connect with their audience, build brand awareness, and drive sales. Crafting an effective …
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Using Offers, Discounts and Coupons To Generate More Sales1. Acquiring New Customers2. Abandoned Cart Discounts3. Influencer Marketing Campaigns4. Social Media Platform Campaigns5. Use Discounts S…
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About Instagram Boosting vs. AdvertisingAbout Instagram Ads Instagram has grown incredibly popular recently and is currently the most used and engaged platform available to customers. So, marke…
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A New Business on a MissionThe Goal The Results A New Business on a Mission When Eminence Massage Therapy reached out to us, they were just starting their business and knew they needed to ha…
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Considerations When Posting on Social MediaPosting  on Social Media Should be ConsistentQuality Over QuantityProvide Value to Your AudienceMonitor Your Analytics I would say there is no limit t…
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1. There is no marketing strategy in place2. You’re doing marketing but it’s not consistent3. You do not have the time or expertise4. You’re not getting the results you want5. You’re ready to ramp…
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How We Increased St. Vincent de Paul Society of Kingston’s FollowingThe ChallengeThe SolutionQ&A’s With St. Vincent de Paul Society of KingstonGet Your Quote Today! Some insight into our cl…
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Set Up Your ProfileFollow and Build a CommunityCreate Good and Consistent Content Optimize your Instagram presence with our comprehensive Instagram checklist, ensuring increased visibility, eng…
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#1 Create a Different Strategy for Each Social Media Platform#2 Research Your Competition and Trends#3 Be Consistent and Focus Your MarketingSocial Content – Wrapping Up In today’s fast-paced …
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Importance of Learning Top BuzzwordsThe Buzzwords You Need to KnowAIAlgorithmAnalyticsBig DataBusiness IntelligenceChatbotCompetitive BenchmarkingContent MarketingEngagementFacebook LiveFacebook R…
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What is a Social Strategy?Know Your ProductKnow Your AudienceKnow Your CompetitionCraft Your Social StrategyAdvantages of Having a Proper Social StrategyFinal Thoughts Building a social media s…
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Social MediaSearch Engine OptimizationContent It is time to start planning for your next marketing campaign and you need to decide the best way to proceed. The two basic choices are social medi…
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What is Facebook Advertising and How Does it Work?What Are Boosted Posts? According to the help section within Facebook, “While boosting a post is still considered an ad, Facebook ads are creat…
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What is TikTok?How I Used TikTok Marketing for BusinessDoing the Research I feel I was pretty late to the game when it came to looking at my first Tiktok video. Let me tell you, I was laughing …
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Creating Brand Awareness and AuthorityUse Social Media – Drive Traffic to Your WebsitePromote Your Products/ServicesBuild Relationships with Your CustomersEasy Tool for Link BuildingTarget Your Au…
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Pros:More Affordable Than Traditional AdvertisingDirect Interaction with CustomersCons:Trolls and Negative FeedbackIt’s Time Consuming Discover the pros and cons of social media in our comprehe…
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Managing Positive ReviewsHow to respond to a positive review (4 steps)How to get more positive reviewsManaging Negative ReviewsWhy respond to a negative review?How to respond to a negative review …
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Instagram’s New Video Feed has combined IGTV and feed videos into a single format that they are calling Instagram Video. Don’t worry. It is still easy to upload videos the same way you have done …
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1. Consistent Posts2. Opt For Telling Stories3. Maintain Visual Consistency4. Create a Strong Brand5. Select the right Hashtags6. Incorporate Video Subtitles and Closed Captions Engagement on I…
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Make It A Point To TagDo Not Overdo HashtagsAdd Tags Whenever You’d Like ToMaintain Relevancy Veer Away From The ObviousAlways Tag The SpecificsKeep The Mood In View While TaggingConduct Research …
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1. People Still Spend a Lot of Time on Facebook2. Facebook’s Advertising Platform is Spectacular3. You Have a Lot of Options With Facebook Ads4. You Can Target People’s Intent with Facebook Object…
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There are as many Holidays as there are days on the Calendar. Similarly, there are just as many Holiday themed hashtags on social media to go with all of these Holidays. On some platforms, ther…
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What is Ephemeral Content? Ephemeral content has become a popular way for businesses to share content with their audience. This form of content includes pieces such as photos, videos, and live s…
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  For as fleeting as they may seem, Instagram Stories can be a much more personable way to interact with your followers, leading to increased engagement, awareness, and (hopefully) sale…
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Is TikTok The Next Big Thing? Unless you’ve lived under a rock over the last year, you’ve likely heard of TikTok! For those who haven’t, TikTok is an app where users create short videos, ranging f…
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Measuring the success of digital marketing campaigns has gotten more complicated as the number of measurement tools and social media platforms has multiplied. Because of these challenges, many mark…
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Ten years ago, no one would have guessed that Facebook advertising would take off and become the social powerhouse it is today! Facebook is considered one of the top online advertising platforms, a…
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Is it really possible that our phones are listening to us and recording our data to personalize targeted ads online? This question has been trending all over the Internet, and has generated a ton o…
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On January 12, Mark Zuckerberg announced a major overhaul to Facebook’s newsfeed. His goal? To promise the time users spend on the social media platform would be time more “well-spent.” This brings…
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Better Opportunities To Nurture Leads Save Money OnlineMedia ConsumptionReach The Right ConsumersReceive Measurable ResultsWant To Learn More about Social Media Advertising? Unlock the power of…