Social Media Isn’t Just for Scrolling: 5 Weirdly Useful Ways to Use It That No One Talks About
Let’s be real—most of us are pros at scrolling. We scroll while waiting in line, on the couch, in bed, even during Zoom calls (don’t worry, your secret’s safe). Social media is where we kill time, d…
The Power of Micro-Influencers: How Small Businesses Can Leverage Niche Audiences
In today’s digital landscape, small businesses no longer need celebrity endorsements to build brand awareness. Instead, micro-influencer marketing has emerged as a powerful and cost-effective way to…
The Ultimate Guide to Creating Engaging Content for Social Media in 2025
Social media continues to grow as one of the most powerful tools for businesses and creators to connect with their audiences. With billions of active users daily, it offers unparalleled opportunitie…
Social Media Engagement for Small Businesses in 2025
In 2025, small businesses face unprecedented opportunities and challenges in the world of social media marketing. Social platforms have evolved to become indispensable tools for reaching and engagin…
Why Your Business Needs to Embrace Social Media: Showcasing Your Brand in the Digital Age
In today’s fast-paced digital landscape, social media is more than just a platform for sharing personal updates; it’s a powerful tool that can transform the way businesses connect with customers. As…
Maximizing Your Social Media Strategy: Tips for Small Businesses
In today’s digital world, having an effective social media strategy is no longer optional for small businesses—it’s essential. A well-executed social media presence can help you connect with your ta…
Unlocking Success: The Power of Responding to Google Reviews for Your Business
In the digital age, your business’s online reputation can significantly impact your success. Google Reviews are a cornerstone of this reputation, often serving as the first point of contact between…
Building Trust in a Skeptical World: Authenticity in Social Media Marketing
In today’s digital landscape, where skepticism often takes over, establishing trust is an important challenge for businesses, especially in the realm of social media marketing. Customers are shown a…
Riding the Waves: Navigating the Shifting Tides of Social Media Trends and Tactics for Success
In the ever-evolving landscape of social media, staying ahead of the curve is both a challenge and a necessity for businesses and individuals alike. From the rise of new platforms to the changing al…
The Unstoppable Force: The Impact of Social Media on Modern Society
In the ever-evolving landscape of modern society, few forces have proven to be as influential, transformative, and, at times, controversial as social media. From its humble beginnings as a platform…
Mastering the Art: A Comprehensive Guide to Crafting an Effective Social Media Marketing Strategy
In the dynamic realm of digital marketing, social media has emerged as a powerful tool for businesses to connect with their audience, build brand awareness, and drive sales. Crafting an effective so…
5 Ways To Use Offers, Discounts, And Coupons Online To Generate More Sales
Using Offers, Discounts and Coupons To Generate More Sales1. Acquiring New Customers2. Abandoned Cart Discounts3. Influencer Marketing Campaigns4. Social Media Platform Campaigns5. Use Discounts Scr…
Instagram Boosting Vs. Advertising
About Instagram Boosting vs. AdvertisingAbout Instagram Ads
Instagram has grown incredibly popular recently and is currently the most used and engaged platform available to customers. So, markete…
Case Study: Eminence Massage Therapy Social Media Strategy
A New Business on a MissionThe Goal The Results
A New Business on a Mission
When Eminence Massage Therapy reached out to us, they were just starting their business and knew they needed to have…
How Often Should You Be Posting on Social Media?
Considerations When Posting on Social MediaPosting on Social Media Should be ConsistentQuality Over QuantityProvide Value to Your AudienceMonitor Your Analytics
I would say there is no limit to…
5 Signs You’re Ready to Outsource to a Marketing Company
1. There is no marketing strategy in place2. You’re doing marketing but it’s not consistent3. You do not have the time or expertise4. You’re not getting the results you want5. You’re ready to ramp u…
Case Study: A Social Media Success!
How We Increased St. Vincent de Paul Society of Kingston’s FollowingThe ChallengeThe SolutionQ&A’s With St. Vincent de Paul Society of KingstonGet Your Quote Today!
Some insight into our clie…
Instagram Checklist
Set Up Your ProfileFollow and Build a CommunityCreate Good and Consistent Content
Optimize your Instagram presence with our comprehensive Instagram checklist, ensuring increased visibility, engag…
Planning Your Social Content: Hints & Tips
#1 Create a Different Strategy for Each Social Media Platform#2 Research Your Competition and Trends#3 Be Consistent and Focus Your MarketingSocial Content – Wrapping Up
In today’s fast-paced di…
Top Buzzwords You Will Hear If You Are New to Social Media
Importance of Learning Top BuzzwordsThe Buzzwords You Need to KnowAIAlgorithmAnalyticsBig DataBusiness IntelligenceChatbotCompetitive BenchmarkingContent MarketingEngagementFacebook LiveFacebook Rea…
How to Build a Social Strategy For Your Business
What is a Social Strategy?Know Your ProductKnow Your AudienceKnow Your CompetitionCraft Your Social StrategyAdvantages of Having a Proper Social StrategyFinal Thoughts
Building a social media str…
Social Media or SEO – How do I decide which is best for me and my business?
Social MediaSearch Engine OptimizationContent
It is time to start planning for your next marketing campaign and you need to decide the best way to proceed. The two basic choices are social media…
Boosting vs. Advertising on Facebook
What is Facebook Advertising and How Does it Work?What Are Boosted Posts?
According to the help section within Facebook, “While boosting a post is still considered an ad, Facebook ads are created…
How I Learned Marketing Tips Through TikTok
What is TikTok?How I Used TikTok Marketing for BusinessDoing the Research
I feel I was pretty late to the game when it came to looking at my first Tiktok video. Let me tell you, I was laughing so…
Why You Should Use Social Media for Your Business
Creating Brand Awareness and AuthorityUse Social Media – Drive Traffic to Your WebsitePromote Your Products/ServicesBuild Relationships with Your CustomersEasy Tool for Link BuildingTarget Your Audi…
What Are the Pros and Cons of Social Media Advertising?
Pros:More Affordable Than Traditional AdvertisingDirect Interaction with CustomersCons:Trolls and Negative FeedbackIt’s Time Consuming
Discover the pros and cons of social media in our comprehens…
How to Respond to Positive and Negative Reviews
Managing Positive ReviewsHow to respond to a positive review (4 steps)How to get more positive reviewsManaging Negative ReviewsWhy respond to a negative review?How to respond to a negative review (4…
Instagram’s New Video Feed
Instagram’s New Video Feed has combined IGTV and feed videos into a single format that they are calling Instagram Video.
Don’t worry. It is still easy to upload videos the same way you have done in…
Ways to Boost Your Engagement on Instagram
1. Consistent Posts2. Opt For Telling Stories3. Maintain Visual Consistency4. Create a Strong Brand5. Select the right Hashtags6. Incorporate Video Subtitles and Closed Captions
Engagement on Ins…
Instagram Hashtag Etiquette
Make It A Point To TagDo Not Overdo HashtagsAdd Tags Whenever You’d Like ToMaintain Relevancy Veer Away From The ObviousAlways Tag The SpecificsKeep The Mood In View While TaggingConduct Research Ta…
Why Facebook is King for Advertising?
1. People Still Spend a Lot of Time on Facebook2. Facebook’s Advertising Platform is Spectacular3. You Have a Lot of Options With Facebook Ads4. You Can Target People’s Intent with Facebook Objectiv…
How To Make The Most of Social Media Holidays
There are as many Holidays as there are days on the Calendar. Similarly, there are just as many Holiday themed hashtags on social media to go with all of these Holidays. On some platforms, there’…
Ephemeral Content: How it Can Help Your Business
What is Ephemeral Content?
Ephemeral content has become a popular way for businesses to share content with their audience. This form of content includes pieces such as photos, videos, and live str…
Making Instagram Stories Work For You
For as fleeting as they may seem, Instagram Stories can be a much more personable way to interact with your followers, leading to increased engagement, awareness, and (hopefully) sales…
Watch out Facebook, TikTok is Taking the World By Storm!
Is TikTok The Next Big Thing?
Unless you’ve lived under a rock over the last year, you’ve likely heard of TikTok! For those who haven’t, TikTok is an app where users create short videos, ranging fro…
Social Media Marketing: Looking Beyond “Likes” and “Follows”
Measuring the success of digital marketing campaigns has gotten more complicated as the number of measurement tools and social media platforms has multiplied. Because of these challenges, many market…
Facebook Advertising: How to reach and engage your audience
Ten years ago, no one would have guessed that Facebook advertising would take off and become the social powerhouse it is today! Facebook is considered one of the top online advertising platforms, acc…
Is Your Phone Listening to You or Does Targeted Advertising Work?
Is it really possible that our phones are listening to us and recording our data to personalize targeted ads online? This question has been trending all over the Internet, and has generated a ton of…
Why Your Business Needs Facebook Advertising
On January 12, Mark Zuckerberg announced a major overhaul to Facebook’s newsfeed. His goal? To promise the time users spend on the social media platform would be time more “well-spent.” This brings u…
Ditch The Billboard: Why Social Media Advertising Is More Effective
Better Opportunities To Nurture Leads Save Money OnlineMedia ConsumptionReach The Right ConsumersReceive Measurable ResultsWant To Learn More about Social Media Advertising?
Unlock the power of s…