Why Your Content Strategy Must Include Blogging

“Blog” Four simple letters with the power to attract an immense number of consumers.

Designing a content strategy and eliminating the crucial ingredient of blogging will make everything worthless. The customer of today thrives for knowledge and a little insight into the business itself through a well-written and well-developed blog. Besides, expertly written content balanced with the right keywords can increase traffic to your website. Learn more from our team at Your Social Strategy.

Blogging: Is It Really Worth It?

Stats revealed that about 60% of organizations having written content as a part of their business strategy were able to see instant results. Let us give you more stats to help you see how blogging controls the digital world.

According to SEMrush, 86% of companies produce blog content compared to other formats. Moreover, about 51% of companies admit that updating old content proved to be the most effective marketing tactic.

Having a blog section on a business website will help it reach out to more potential customers, create better brand awareness, expand the business, and most of all help a brand reach the top results in the search engines. Moreover, blogging gives any business wider criteria for advertising its products or services.

So, the more ideas your marketing team has the better!

Benefits You Earned Through Blogging:

An effective content strategy is primarily a foundation in a customer’s decision of whether to buy from a particular brand is a good idea or leaving would be a better option.

With customer satisfaction and loyalty depending on what a business published in its blogging section, a business must and should have something exciting and engaging to offer.

With this, let us take a look at the positive impact blogging can have on small to large businesses.

1.      Blogs Are More Powerful Than Ads:

Blogging works more effectively than any advertising campaign. In fact, according to Hubspot, blogs hold the power to generate three times more leads as compared to advertisements. So, rack your brain, dig out ideas, and splash in educational information to get more traffic to your website.

2.      Brands Are Built Through Blogs:

Brands and businesses today have become more digitized. Searching for a particular product or service on Google is the first thing a customer does before making their final buying decision.

According to a study conducted by Research Now, nearly nine in ten consumers (that makes about 84%) purchase a product or hire any service after reading about it through a blog.

Laying out a content-creating strategy helps a business in understanding its demographic audience, their demands, and connecting with the consumers on the right level. This helps to create a powerful image of a business or brand.

3.      Improved SEO Ranking:

Brands, products, and services strive to be in the top search results. Blogging incorporated with the help of search engine optimization techniques is a great tool to make things easier.

To be on the first in Google, businesses should have fresh content forcing consumers to regularly peek into their website. Using blogs, articles, or tips on how to best choose a particular product or service, a brand has a better chance of gaining organic traffic making it more visible in the eyes of the Google algorithm.

4.      Blogging Is An Easy Way Of Engaging With Consumers

A prospective buyer demands transparency. They want to know the “behind the scene” situation, how a business delivers services, how a brand creates products, what strategies govern a business, and so on.

By creating a transparent blog, a business creates a strong and loyal bond with its consumer community. They gain more leads and a connection that will last longer.

5.      Google Loves Long Blogs!

If you wanted to buy the latest smartwatch, where would you head first? Google!

And what will Google do? It will search out the list of best smartwatches along with giving you content describing the ups and downs and ins and outs of every product in front of you.

In short, you rely on Google, Yahoo, and Bing and so do your customers. Strong results come from longer posts because long articles contain more information, more backlinks, and increase customer retention.

6.      A Budget-Friendly Investment

Managing and running a business could be hard. With so little to spend and so much to achieve, why not choose a budget-friendly option?

As compared to creating YouTube content, blogging is a surprisingly affordable yet highly productive way of becoming an influential company.

Create An Alluring Blog With These Easy Tips:

Let’s take a look at what your content should have to keep your viewers engaged from the top to the bottom.

• Become a constant blogger. Once a week or maybe twice a week is enough to bring in an audience.
• Conduct thorough keyword research. Keywords are what people type in to start their research about a particular brand or product. Including key phrases boosts your chances of appearing in the search results.
• Pair up your written content with powerful visual content. Infographics, charts, images, and at times videos keep things interesting, increase retention time and let customers absorb things faster.
• At the end of each blog allow customers to share their views through comments or emails. Respond to their remarks and queries. This will let them feel like a part of your brand or company.

Rounding It Up

You can see why blogs, articles, and new content will only benefit and help your business prosper.

So, keep blogging, and don’t forget to be creative! If you need help with your blogging strategy, contact Aliado Marketing Group today.