Social Media Isn’t Just for Scrolling: 5 Weirdly Useful Ways to Use It That No One Talks About
Let’s be real—most of us are pros at scrolling. We scroll while waiting in line, on the couch, in bed, even during Zoom calls (don’t worry, your secret’s safe). Social media is where we kill time, d…
The Ultimate Guide to Creating Engaging Content for Social Media in 2025
Social media continues to grow as one of the most powerful tools for businesses and creators to connect with their audiences. With billions of active users daily, it offers unparalleled opportunitie…
Social Media Engagement for Small Businesses in 2025
In 2025, small businesses face unprecedented opportunities and challenges in the world of social media marketing. Social platforms have evolved to become indispensable tools for reaching and engagin…
How to Automate Your Review Management Without Losing the Personal Touch
In today’s digital landscape, online reviews can make or break a business. Positive reviews can build trust, while negative ones offer opportunities for improvement and engagement. As the number of…
Transforming Negative Reviews into Growth Opportunities
In today’s digital landscape, negative reviews can feel like a punch to the gut for any business owner. However, they don’t have to spell out disaster. Instead, you can turn these challenging moment…
CDAP Grant Program: How Kingston Businesses Can Benefit From Government Support for Digital Adoption
In today’s fast-paced, digital-first world, businesses must have a strong online presence to remain competitive. This has been particularly challenging for small and medium-sized enterprises (SMEs)…
Creating Interactive Content: A Step-by-Step Guide to Boosting Customer Experience
Interactive content has emerged as a powerful tool to engage users, retain their attention, and enhance the overall customer experience. In a world where consumers are constantly bombarded with info…
Navigating the Evolving Landscape: Effective Strategies for Social Media Marketing in 2024
Welcome to the dynamic world of social media marketing in 2024, where the landscape is constantly shifting, presenting both challenges and opportunities for businesses aiming to make their mark. As…
Running A Christmas Facebook Campaign
How To Run A Successful Christmas Facebook Campaign1. Be Sure To Optimize Your Site and Landing Pages2. Analyze the Previous Year’s Traffic3. Create Engaging Content4. Improve The Mobile Experience5…
How Does Instagram Boost Work?
What Exactly Is An Instagram Boost (Also Referred To As Instagram Promotion)?Which Posts Qualify For Instagram Boost?Techniques For Increasing The Visibility Of Your Instagram Photos And VideosThe U…
What is an Engagement Rate and How is it Calculated?
What Is An Engagement Rate?Why Is It Important To Monitor Engagement Rates?How Is Engagement Rate Determined?How Can You Determine The User Engagement Rate For Your Mobile Apps Or Website?Calculatio…
How Will Hiding Likes Affect Influencer Marketing?
Why is Instagram Hiding Likes?Do Likes Really Matter?A Shift in Influencer Marketing
Instagram announced last year that it was hiding likes. While people can still like the content on the platfor…
Do Facebook Ads Actually Work?
How Facebook Advertising WorksWhat Makes Facebook Ads Effective?Is It Worth the Investment?
If you want to have a successful business, an online presence is of the utmost importance. Furthermore…
7 Mistakes New Advertisers Make with Facebook Ads
7 Mistakes New Advertisers Make with Facebook Ads:1) Ineffective Targeting2) Overlooking Smaller Demographic3) Uninteresting Content4) Not Being Interactive Enough5) Not Testing Enough Ad Variations…
5 LinkedIn Tips, That Work!
What Is LinkedIn Marketing?Here Are 5 Great Tips for LinkedIn Marketing UsersLook Into and Leverage LinkedIn GroupsCreate an Effective Brand PageBe Analytical and Collect DataHave a Custom URLConsis…
Are Outdated Instagram Followers Hurting Your Engagement Rate?
Working Of Instagram Algorithm:Can Outdated Followers Affect Your Brand?Who is considered an outdated follower?Explaining the possible concerns:Remove The Outdated Instagram Followers:Ways To Avoid…
10 Social Media Metrics to Track
Reach & ImpressionsEngagementShare of VoiceSocial media metrics – ConversionsPost ReachClick-Through Rate (CTR)InfluenceMentionsReply TimeConsistency
Social media metrics provide valuable ins…
Ways To Increase Your Organic Facebook Reach And Grow Your Audience
Here’s a look at some ways to increase organic Facebook reach through effective strategies:Establish A Strong Brand PresenceTarget And Attract The Right AudienceIntegrate Third-Party ToolsPromote Ac…
How to Increase Sales Using Facebook Ads
Stay ConsistentAds that You Can CreateCarouselVideosOffersBoost PostsCustom CTATargeting Your Audience
Increase sales using Facebook Ads by targeting specific audience demographics and crafting c…
How to Humanize Your Brand on Social Media
Create Your Social Media PersonalityHumanize Your Brand – Get PersonalKeep the Personality in The CommentsBe Unique & ConsistentKeep the Conversation Going
Humanize Your Brand: Learn how to c…
10 Powerful Instagram Marketing Tips that Work
Switch to a Business AccountConsistent BrandingCreate High-Quality ContentShare Product Teasers or Behind-The-Scenes ContentDon’t Post Too MuchBuild a Community with HashtagsShare Content from the C…
Why Videos are Important for Social Media Marketing
Social Platforms & Video Formats Short Video Format PlatformsLonger Video Format PlatformsBenefits of Videos for Social Media Marketing More Engagement Longer Shelf Life Greater Reach in More Pl…
7 Ways to Succeed with Instagram as a Business
High-Quality ContentEngagement Ads & GiveawaysBe Consistent Auto-posting
7 Ways to Succeed with Instagram as a Business: Unlocking the potential of this powerful platform can significantly en…
The Perfect Facebook Business Page Setup: Process Explained
Create a Facebook Business PageSettingsPhoto OpThe Cover Picture or VideoUsernameButton UpDetailsGroupsCheck and Double CheckInsightsMessagesMilestonesFacebook Business Page Setup – Posts
The pe…
Ways To Increase Your Organic Facebook Reach And Grow Your Audience
1. Establish A Strong Brand Presence 2. Target And Attract The Right Audience – Grow Your Audience3. Integrate Third-Party Tools4. Promote Across Different Platforms 5. Have A Consistent Content Pub…
How To Engage Your Twitter Followers
Tips To Follow for Engaging Twitter Followers:1. Make Sure Your Profile Has Personality2. Provide Timely And Valuable Information 3. Tweet Regularly But Space Your Tweets Well4. Be proactive with as…
Social Media Platforms And Their Importance For Your Business
Different Social Media Platforms 1. Facebook2. Instagram 3. Twitter4. LinkedInBenefits of Using Social Media Platforms
Social media platforms, with their vast user bases and extensive reach, h…
5 Facts about Social Media Marketing
Why Use Social Media?5 Facts about Social Media Marketing1. 71% of All Adults across the Globe, with Internet Access, Use Some Form of Social Media. 2. On Average, a Social Media User in the Us Spen…
8 Skills for the Perfect Social Media Agency
8 Skills for the Perfect Social Media Agency: Writing SkillsCommunication SkillsCustomer ConcernsCreativityAnalysisTraditional MarketingBeing AlertStakeholders
8 Skills for the Perfect Social Med…
5 Reasons You Should Be Advertising On Facebook
How You Can Benefit From Facebook AdsHere are five reasons why you should focus on Facebook Advertising1. Your Target Audiences Are On Facebook2. Facebook Ads Are Cost-Effective3. Facebook Has Astou…
The Importance of Social Media during a Pandemic
ContentKeep Perspective on the pandemicDon’t Walk AwayKeep CalmUnderstand Your AudienceFinally…Use Common Sense
Right now the Coronavirus (COVID-19) pandemic is front and center in all of our act…
Improving Your Presence on Social Media
1. Be Precise and Target The Right Audience 2. Provide Value to your Readers 3. Visual Content Makes an Impact 4. Connect With Niche Influencers 5. Keep an Ear to the Ground 6. Aim To Create Vira…
How to Run a Successful Social Media Contest
1. Set Goals2. What Kind of Contest Do You Want to Run?3. Set a Budget4. Understand the Target Audience5. Choose the Right Platform6. Set the Timeline8. Promote Everywhere
Looking to boost engage…
New Year, New Digital Marketing Strategy
Analyze Last Year’s PerformanceUse Reliable Analytics ToolsUpgrade Profile and About Us PagesCreate a BudgetAlways Set GoalsPlan for the Year – New year, new digital marketing strategy!
New year…
How to Keep Up With Your Marketing Strategy Over the Holidays
1. Start Planning Marketing Strategy Over The Holidays Early 2. Keep Things Simple 3. Focus on Successful Products 4. Code Freeze 5. Rely on Content 6. Focus on Genuine Promotional Campaigns 7. D…
Marketing Tactics To Be Super Thankful For
1. Content Marketing 2. Social Media Marketing 3. Paid Advertising 4. Video Marketing 5. Branding 6. Recycling Old Content
Looking for powerful marketing tactics to take your business to the nex…
Paying For Instagram Followers – Do’s And Don’ts
Is Paying For Instagram Followers a Good Choice?Dos and Don’ts of
Buying Instagram FollowersDo – Buy an Old
Account with A Decent Follower CountDon’t – Buy Cheap
Instagram Follower Plans Do – Look F…
Can Small Businesses Really Benefit From Twitter
Twitter Has a Vast ReachThe Goals of Twitter MarketingWhy Is Twitter Beneficial For You Small Business?1. Connect With Customers2. Boosts Brand Awareness3. Convenient Customer Support Access 4. Open…
Ways to Boost Your Engagement on Facebook
1. Focus on Quality Rather than Quantity2. Start Posting When Your Fans Are Online3. Create Facebook Specific Content4. Videos Are a Good Medium5. Focus on Live Videos6. Start Experimenting With New…
How To Keep Up With Your Social Media Strategy During Off Season
There are several companies out there that don’t have “year-round” services. This makes it crucial for these brands to focus on their most significant sales & successes when their products are in…
Social Media Myths Busted
Here are some social media myths: 1. A Larger Number Of Posts Are The Way To Go2. Using Maximum Hashtags3. Use a Business Tone4. Social Media Is More than Enough5. You Can Post Content At Any Time O…
7 Ways to Interact with Your Community on Social Media
Social media now has a major role to play in digital marketing strategies. As a matter of fact, it has become one of the most effective ways of catalyzing brand growth. If handled in the right manner…
6 Ways To Engage Your Social Media Followers
We live in a highly digitalized world, where people are perpetually online. A large percentage of people have social media accounts on various different platforms. This also means that when they are…
How to Use Instagram Stories to Engage Your Audience
Over 400 million people upload Instagram stories each day. It is one of the biggest and most popular social networking sites in the world. Users now have another platform to promote their brands to a…
How To Reach Your Target Audience On Social Media
Each year, businesses end up spending billions of dollars on their marketing and advertising efforts. A lot of this budget is channeled towards social media advertising on platforms like Instagram an…
A Year In Review: Social Media Stats for 2018
As 2019 appears on the horizon, let’s delve into the vast world of social media and take a look at some of the amazing 2018 stats. Keeping these in view will help you design a thorough social media m…
Snapchat…for Businesses?
Snapchat is an extremely popular app with users of all ages and from different walks of life. The platform sees in excess of 100 million active users on a daily basis. Snapchat was launched…
Do I Need an Instagram Account For My Business?
Small business owners are always on the lookout for the best ways to advertise and market their business. While many are aware of the benefits of marketing via Facebook and Twitter, not man…
Social Listening – What It Is and Why It Is So Important
Every company is aware that building a solid social media presence is crucial to improving their visibility in the online space and boosting their brand presence. But today, things aren’t t…
3 Major Reasons to Invest in Social Media for Your Business
Today, social media marketing has become an essential ingredient of any business’ digital marketing strategy. When used in tandem with other online marketing strategies such as email market…
The Facebook Boost Button: How to Use it and Get Results
Whether you’re a seasoned marketer or just starting, understanding the intricacies of Facebook Boost can make a world of difference in your online presence. Join us as we break down the process, sha…
How To Engage Your Followers On Instagram
1. Focus on Quality2. Know When to Post 3. Take Advantage of User Generated Content4. Use Different Forms of Communication with your Followers on Instagram
Instagram is a highly popular social me…
Why Social Media Advertising is so Effective
1. Helps Improve Brand Awareness2. Extremely Cost-Effective3. Interact With Customers4. Improves Brand Loyalty5. Increased Customer Satisfaction6. Increase in Web Traffic
Why Social Media Adverti…
Tips for an Engaging Facebook Business Page
Facebook has over 2 billion users and if your Facebook page isn’t created with a strategy to get noticed, the chances of your business getting any recognition are pretty slim. Here are a few tips for…
Proven Ways To Get More Likes On Facebook
Facebook has more than 2 billion monthly active users and most spend several hours browsing through the content available on the site. The social network provides a great opportunity to cat…
What is a Digital Marketing Strategy?
All modern businesses need to have a good digital marketing strategy in place to stay ahead of the competition. Many underestimate just how complex and multi-dimensional these strategies can be and l…